Scoop: The Lincoln Project is becoming a media business

[WhiskeyGrinder]

https://www.axios.com/scoop-the-lincoln-project-is-becoming-a-media-business-f366aea2-d730-4ad3-a601-e8380ebf96e8.html

The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.

Driving the news: The group recently signed with the United Talent Agency (UTA) to help build out Lincoln Media and is weighing offers from different television studios, podcast networks and book publishers.

Why it matters: Lincoln's plan is part of the new trend of activists developing massive audiences for political influence that they are then able to spin into commercial media success.

(snip)

Catch up quick: The Lincoln group, which is run by prominent "Never-Trumper" Republicans like Ron Steslow, Rick Wilson, George Conway, Jennifer Horn, Reed Galen, Mike Madrid and Steve Schmidt, has transformed from an election-focused advertising PAC into a media company with millions of followers.

[sheshe2]

1. K&R

[Indykatie]

18. The LP Has Demonstrated They are Very Good At What They Do

Democrats benefitted from that greatly this year. I have no problem with them evolving into a paid commercial enterprise. All the whining that they will become our enemy as soon as Trump loses is not based on reality. They are not just anti-Trump but also anti-GOP. The GOP will remain Trump's party after he loses which insures they won't be supporting the GOP anytime soon.

[irisblue]

2. Anyone surprised? Temporary ally is temporary

[Sherman A1]

4. Agreed

but, if they can put the hurt on Faux News viewership, that might not be the worst outcome.

[onetexan]

36. agree, country over party

[BComplex]

6. That's my fear, Irisblue.

I wish we could hire them for ourselves as a permanent part of the Democratic Party and have them help us advertise the benefits of the positions we hold.

[WhiteTara]

11. that would require party and democracy over money

and that's not the republicon way.

[OnDoutside]

19. I'm not sure where you are going with this ? They're not going back to the GOP, they're not

going to the Democrats and the second part of their mission statement is to defeat Trumpism. They've already said they're going to get into the Georgia run off, and longer term the likes of Lil Marco. It's not always about the Democratic Party ! Will they go after the Democratic Party ? At some stage, yes, but they have the Trump enablers in their sights.

[In_The_Wind]

3. Kickin' it ...

[Demsrule86]

5. There mission is to end Trumpism which they say will not end with Trump...and I think

they are likely correct. I heard them say this on Morning Joe.

[Boogiemack]

9. I heard that too. I think they are not as heartless and misogynistic as the GOP now

They may even change their name and become the third party so many have asked for.

[Caliman73]

14. Problem is that if they follow classical conservatism, they will end up with another Trump.

Conservatism at its heart is about a hierarchical structure to society it was based originally on monarchs, who were ordained by God to rule over people. When that fell apart, they based it on those who were able to accumulate the most wealth and power through business, but it is still quasi religious and means that certain people DESERVE more than others. As long as that is the structure to society, there will be a race to see who can acquire the most power and wealth and we will have wealthy people trying to hoard wealth and power.

Conservatism is a BAD idea.

[BComplex]

21. I agree.

Conservatism is a really bad idea.

[live love laugh]

7. Daily many herald TLP Republicans. They're still Republicans. nt

[Earthshine2]

10. No they aren't. They burned their bridges. Rick Wilson says there's no going back.

It doesn't make them Democrats, but the Republicans won't have them.

[live love laugh]

20. So what do they call them selves if not Republicans?

🧐

[Earthshine2]

24. They call themselves "The Lincoln Project."

There are many political operatives out there who are neither Dems nor Repubs, and take on causes as they see fit.

They will not be our allies in all pursuits.

[live love laugh]

25. They call themselves the Lincoln Project and they are Republicans. nt

[Earthshine2]

26. I can see you have a need to be right. Fine, they are republicans if that pleases you.

They say otherwise.

[live love laugh]

29. They say: "The founders of the Lincoln project have spent over 200 years electing Republicans..." nt

[Earthshine2]

30. You actually think they are going back to the republican party?

Enough of you. Ignore list.

[live love laugh]

32. They never left. nt

[JI7]

33. Most Republicans today don't care for Lincoln .

[moonscape]

35. They're conservative. We don't agree on policies, but

we know they are not insane Qanon, believe in the rule of law, respect elections, etc. Nearly half the country is on the right and like it or not, conservatives exist. We will never have the field to ourselves, and it’s healthy to have debate and argument about policy. Maybe they just want to get back to a place where that can happen, and for myself, I welcome it.

[Ferryboat]

8. The enemy of my enemy is my friend.

Until later. Still if they sold a DVD of anti dump ads I would buy one. Some of those were brutal.

[Earthshine2]

12. I'm listening to a podcast with Steve Schmidt right now.

Democrats need to learn how to fight from the TLP people.

They will not be there as front-line mercenaries for all liberal causes.

[Earthshine2]

15. No, it wasn't clear. So, I'm glad you put the last sentence there.

[pecosbob]

16. Prick them and their blood doesn't run, it trickles down

They only object to their party's methods, not it's core beliefs. Do they suddenly believe in unions and a living wage? I think not.

[Baked Potato]

17. After the Enemy-Enemy-Friend schtick peters out, where will the focus be?

As soon as Joe Biden wins, LP becomes just a Republican front group. I don’t expect to see them promoting Democratic causes.

[DeminPennswoods]

22. They will turn into a center-right organization

maybe something like the old DLC or "3rd way" organizations. The end game is likely a new party that will subsume the "best" parts of the old GOP like low taxes, small govt, less regulation, etc, more traditional conservative policy.

[WhiskeyGrinder]

23. In case it's not clear, this is why I never buy that the enemy of my enemy is my friend.

[Yo_Mama_Been_Loggin]

27. K&R

[mshasta]

28. And after getting all trumps lap dogs out...

They will come after weak Democrats ....they are becoming the new republican face , be careful

[JI7]

31. Great News

[GulfCoast66]

34. They are currently allies. And apparently will be till they root trumpism out of the party.

I believe they want to eventually become the new Republican Party because they sure as hell can’t go back to the current one.

If they succeed they will be our opponents. But not enemies. That’s apparently not how they see us.

And one thing to keep in mind. They have crossed the rubicon. People change and more so when they are cast adrift. They may never be liberal democrats, but that is not necessarily an evil.

We will always have an opposing party. I would love to see a Conservative party who takes on their traditional role. Slowing change. Not turning back the clock. Not that I want change slowed. I’m a liberal. But better then than modern fascists.

[onetexan]

40. TLP will need a new name for their new party if they want to go that route. I have no problems with

sensible Republicans, not the extremist RW variety, not the ones who lie & cheat to stay in power.
Keep in mind Lincoln was a Republican. Republicanism isn't bad. It's the corrupted version that's bad. But the brand is now synonymous with hate & corruption so they will need another name for their new conservative party.

[betsuni]

37. People freaking out about Never Trumpers going back to the Republican Party aren't listening.

"The power a small group of right-wing zealots has over the Republican Party will continue until one of two events occurs: either a critical mass of Republican politicians stands together and stands up to their power, or the party changes such that it is not a white party but a party that looks more like America. As a point of reference, at some point in the future the sun will collapse as a red star and consume the earth. I'd call it a toss-up as to which of these events is likely to happen first."

Stuart Stevens

[pecosbob]

38. If you replace 'right-wing zealots' with 'the one-percent' I would agree with the statement

but it's never been about any kind of ideological principles for any but the most virulently rabid among them. It's always been about sheer money and power for the oligarch wannabe masters of the universe. Their banks issue the fake commercial money that fuels the bubbles and then the taxpayers defray their losses when the music stops in the game of economical musical chairs. Dems real challenge is tame this beast that's determined to take us all over the cliff.

[betsuni]

39. No, not everything is about money.

"I have no one to blame but myself. I believed. That's where it all started to go wrong. I was drawn to a party that espoused a core set of values: character counts, personal responsibility, strong on Russia, the national debt actually mattered, immigration made America great, a big-tent party invited all. Legislation would come and go, compromises would be necessary, but these principles were assumed to be shared and defined what it meant to be a Republican for the last fifty years. What a fool I was. All of these immutable truths turned out to be mere marketing slogans. None of it meant anything."

Stuart Stevens

If you listen to Republicans like Meagan McCain, she still says she's a Republican because of Republican values. She's too stupid to see that the modern party has long abandoned them, but for the Never Turmpers it took Trump for them to finally wake up.

Marketing slogans and purity tests are dangerous and not only a GOP thing.

By the way, the Obama administration never had a bubble economy.