Cherokee Nation asks Jeep to 'retire' name of SUV

[Klaralven]

The Cherokee Nation said Monday it has asked for its tribal name to be removed as a nameplate from Jeep sport utility vehicles and called for a dialogue with the automaker on "cultural appropriateness."

The Native American group's principal chief Chuck Hoskin Jr asked Jeep's parent firm Stellantis "he does not condone" the use of the name Cherokee on the vehicles, according to a statement.

Hoskin made the comments last month in response to an inquiry from Car & Driver and subsequently held a Zoom call with representatives of the automaker who had contacted him, the group said.

"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Hoskin said in his initial statement.

"I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.

"The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."

https://www.france24.com/en/live-news/20210223-cherokee-nation-asks-jeep-to-retire-name-of-suv

[SunSeeker]

1. And it's a shitty SUV too, adding insult to injury. nt

[Polybius]

4. I love the Cherokee

Maybe I've been lucky, but it's been so much fun in the Summer and Winter for me.

[SunSeeker]

6. You've been lucky. Consumer Reports rates it with well below average reliability.

What year is yours?

[Polybius]

10. I's so very sorry, but I completely misread

I have the Jeep Wrangler. It's late and I had one too many!

[SunSeeker]

12. Cheers!

[William Seger]

17. Drove my '95 Cherokee for 20 years, sold it to my BIL for $1 and he's still driving it

[hlthe2b]

23. I had a similar kneejerk reaction, but now thinking back, my old Cherokee from way back was

ultimately a real pain for all the costly repairs I dealt with after the first few years. I'm sympathetic to Native Americans reclaiming their heritage and now, having time to pause, I'm doubly so.

[Roisin Ni Fiachra]

32. Mine is 35 yrs old, has 203,500 miles on it.

I've beat the holy heck out of it, in mountains and deserts, and it has never let me down, still has all the original running gear.

I love my Jeep, best vehicle ever.

[True Dough]

5. They have sold of ton of them

I've read quite a few complaints -- common considering the sales volume -- but my wife and I have only had one issue with our 2017 Cherokee. It needed the wiring and bezel replaced after the "service shifter" warning come on. That's a widespread problem and has been for years.

[Celerity]

7. Porsche Cayenne FTW

We love ours and will likely trade it in for the new 2023 model in 2022.

[SunSeeker]

9. Yep. Consumer Reports rates the 2019 model with well above average reliability.

And depending on the engine you get, they're a thrill to drive...if you've got $100k laying around.

[Celerity]

11. It will likely be the last non all-electric auto we buy. It will be an E-hybrid model for sure. nt

[USALiberal]

26. Lol, ok! Nt

[SlogginThroughIt]

28. Not in my experience.

I have known several people very loyal to that model who all consistently have had them for years. You can find many of these vehicles still on the road long after when I would consider replacing.

[Hugh_Lebowski]

2. I wonder if the Apache know that the most popular web server application in the world

With over a 44% marketshare ... is called Apache.

It's free/open-source though, so perhaps they'd not take as much offense when nobody is actually profiting.

I'd be very surprised if DU isn't served on Apache.

[GP6971]

3. And most Army

helicopters are named after Native American tribes.

[dflprincess]

8. During WWII my dad's bomber group was called

The Air Apaches. It also had a very stereotypical logo (but at least not cartoonish).

I doubt there were many Native Americans in the group, if any.

[wnylib]

14. There's also the Winnebago RV.

[Gore1FL]

13. My ex wife had a Grand Cherokee she bought used.

Her reasons were dubious. She couldn't afford it. Ultimately I paid for it.

I called it her 20 Grand Cherokee.

Maybe I a bitter but fuck that model.

[rickyhall]

15. A boss I had back in the 70s had a Cherokee twin-engine airplane, I forget the manufacture.

Jeep used to sell a Comanche, too.

[rickyhall]

16. Sorry, it was a Piper Comanche twin, the Cherokee was the single engine Piper.

[Captain Zero]

18. ok, what would be a good name to replace it?

Jeep followed by something tough and rugged. This is an SUV. Starts with a J.

The Jeep J----------

I got nothing.

[JustABozoOnThisBus]

20. The Jeep JustAnSUV?

I dunno, the name just occurred to me.

[Klaralven]

21. Jeep Jeronimo?

[Voltaire2]

22. Junker.

[Buns_of_Fire]

24. The Jeep Juggernaut!

It'll need a few design changes to go with the new name.



https://en.wikipedia.org/wiki/Juggernaut

[Sneederbunk]

25. It's about time. Cherokees owned black slaves.

[WhiskeyGrinder]

29. Interestingly, the Cherokee Nation Supreme Court just removed blood references in its constitution

and stated unequivocally that descendants of Freedmen are citizens of the sovereign Cherokee Nation. Huge step.

[WhiskeyGrinder]

27. Bought this model last year and remarked this would probably be one of the last years that it

carries the name.