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Klaralven

(7,510 posts)
Mon Mar 15, 2021, 11:27 PM Mar 2021

Adobe Digital Economy Index: COVID-19 Report

COVID-19 gave eCommerce an extra boost of $183 billion, as consumers flocked online to meet their daily needs. This is nearly the size of the 2020 holiday shopping season, where $188.2 billion was spent online between November and December.

The boost happened within the 12-month pandemic period from March 2020 to February 2021, where a total of $844 billion was spent online. In the calendar year 2020, $813 billion was spent online, a 42 percent growth over 2019.

At current growth rates, we expect 2021 calendar year will bring in somewhere between $850 billion and $930 billion. The pandemic produced a rare step change in online spending, equivalent to a 20 percent boost, and future growth is expected to build off of this gain. 2022 is expected to be the first trillion-dollar year for eCommerce.

...

New grocery habits: Growth in online grocery shopping has persisted in the new year. From Feb 1 - Feb 21, 2021, the category grew by 230 percent when compared to Jan 6 - Jan 26, 2020 (pre-pandemic). In the same time period, sporting goods saw 75 percent growth.

https://blog.adobe.com/en/publish/2021/03/15/adobe-digital-economy-index-covid-19-report.html#gs.vqbjhg

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