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T-Mobile Set to Shutter TVision Just Six Months After Launch
Next TVTVision, T-Mobile’s vaunted “uncarrier” reinvention of the pay TV business, is exiting the market, literally just six months after it launched.
T-Mobile announced Monday that it will “wind down” TVision’s Vibe and Live tiers on April 29. As part of a newly announced broad-ranging deal with Google, the wireless company has tapped Google’s virtual MVPD, YouTube TV, as its official premium pay TV service. T-Mobile will also promotionally bundle another vMVPD, Philo.
...snip...
For starters, T-Mobile learned that there’s a reason the linear pay TV companies it has mocked for so many years are weighed down so much by their programming contracts. T-Mobile launched trying to simultaneously market a super-skinny, $10-a-month entertainment-only, Philo-like “Vibe” tier, next to a more robust, more traditional looking trio of “Live” bundles. That revolutionary approach didn't end well.
T-Mobile announced Monday that it will “wind down” TVision’s Vibe and Live tiers on April 29. As part of a newly announced broad-ranging deal with Google, the wireless company has tapped Google’s virtual MVPD, YouTube TV, as its official premium pay TV service. T-Mobile will also promotionally bundle another vMVPD, Philo.
...snip...
For starters, T-Mobile learned that there’s a reason the linear pay TV companies it has mocked for so many years are weighed down so much by their programming contracts. T-Mobile launched trying to simultaneously market a super-skinny, $10-a-month entertainment-only, Philo-like “Vibe” tier, next to a more robust, more traditional looking trio of “Live” bundles. That revolutionary approach didn't end well.
