'Loving thy neighbor:' New ads urge conservative men with vaccine doubts to get their COVID shots

[DonViejo]

Matthew Brown
USA TODAY

WASHINGTON – The federal government and nonprofits are unveiling ad campaigns to counter vaccine hesitancy, emphasizing educational partnerships at the grassroots level.

The Ad Council and COVID Collaborative will unveil a vaccine education campaign specifically targeting conservative and religious Americans, who polls have shown are especially vaccine-hesitant populations. The program is a part of the partnership's larger effort in educating the public on the ongoing coronavirus pandemic.

"Conservatives are not a monolithic group," John Bridgeland, founder of the COVID Collaborative, told USA TODAY. "There is a large moveable middle of those who may get vaccinated if they haven’t gotten it already."

At the same time, the Department of Health and Human Services announced its "We Can Do This" campaign Thursday, a federal effort partnering with dozens of local groups across the country to combat vaccine hesitancy.

more
https://www.usatoday.com/story/news/politics/2021/04/01/ads-campaigns-seek-counter-covid-vaccine-doubts-among-conservatives/4829883001/

[soothsayer]

1. Loving thy neighbor didn't help with mask adoption

Maybe scaring them would be better.

[EYESORE 9001]

2. Evoking the possibility of erectile dysfunction as a side effect of COVID-19 could work

I don't understand why that tactic wasn't exploited to a greater extent than it was. We heard about this for a couple of days and then it vanished completely.

[soothsayer]

3. Yeah I think that's a better way, or perhaps an additional way

Suppose it doesn’t hurt to work all angles, but again... maskholes don’t care about their neighbors. But they DO care about ED.

[dawg day]

4. I think "loving your neighbor"

Is about the opposite of the conservative man ethos these days.