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Can $4 Million In Early TV Ads Lift A Struggling Mayoral Campaign In 2021? (NYC)
GothamistDonald Trump spent a fraction on televised ads compared to Hillary Clinton during his 2016 presidential campaign. Two years later, Alexandra Ocasio-Cortez didn't bother with the expenditure when she shockingly defeated incumbent Joseph Crowley on a shoestring budget. But political experts and campaign consultants continue to gnaw over the vexing question: in the age of social media, when a cheaply-made video can deliver a viral moment, how important are TV ads in political races?
In New York City, two Democratic candidates for mayor that have been struggling to stand out in a crowded field, Ray McGuire, an ex-Citigroup executive, and Shaun Donovan, a former housing secretary under President Barack Obama, have bet on the power of traditional television advertising. The two were the first to invest in the medium in February. Donovan, who aired his ad first, is currently poised to have the most TV ads through the end of this month—$3.7 million worth, according to data from AdImpact, a company that monitors ad purchases.
Of that spending, $3.1 million is from New Start NYC, a super PAC seeded by Donovan's father, Michael. The marketing executive has so far poured $2 million into it, according to state campaign finance records.
The campaign for McGuire and a super PAC called New York for Ray have together spent $2.3 million on TV advertising.
In New York City, two Democratic candidates for mayor that have been struggling to stand out in a crowded field, Ray McGuire, an ex-Citigroup executive, and Shaun Donovan, a former housing secretary under President Barack Obama, have bet on the power of traditional television advertising. The two were the first to invest in the medium in February. Donovan, who aired his ad first, is currently poised to have the most TV ads through the end of this month—$3.7 million worth, according to data from AdImpact, a company that monitors ad purchases.
Of that spending, $3.1 million is from New Start NYC, a super PAC seeded by Donovan's father, Michael. The marketing executive has so far poured $2 million into it, according to state campaign finance records.
The campaign for McGuire and a super PAC called New York for Ray have together spent $2.3 million on TV advertising.
