Why Corporate America Is Acting 'Vaguely Liberal'

[applegrove]

Why Corporate America Is Acting ‘Vaguely Liberal’

April 20, 2021 at 12:00 pm EDT By Taegan Goddard 80 Comments

https://politicalwire.com/2021/04/20/why-corporate-america-is-acting-vaguely-liberal/

"SNIP.....

Kevin Drum: “The bottom line, so to speak, is that in the past the business community stayed in its lane and didn’t worry much about the social conservative wing of the Republican Party. But now they feel like it’s out of control and bad for business.”

“Like it or not, big corporations have mostly adopted the vaguely liberal ‘responsible citizen’ attitude of the majority of Americans, namely that climate change is bad; diversity is good; mass killings are bad; immigration is good; trade wars are bad; trans people are good; and so forth. This is the corporate persona that they actively promote in their advertising, and they do it because their market research says this is what most people want.”

.....SNIP"

[EYESORE 9001]

1. Bottom line (no pun intended): repuQ policy is bad for business

The world is moving on and leaving reactionaries behind.

[applegrove]

3. Yes. Being for climate change would hurt the marketing around the world.

[Politicub]

2. It's about being the company of choice for the best talent. And the

best talent happens to be socially liberal in many ways.

Plus, millennial consumers (among others, but this is a huge generational cohort) have indicated that they prefer to do business with companies that share their values or have progressive values around the environment and civil rights.

[Johnny2X2X]

4. Younger board members

Management and the board has changed. Corporate leadership is just people, people change. Business schools all over the country have been talking about ethics and good corporate personhood for a couple decades now, it's starting to have an effect. Sustainability is now a corporate value, so is diversity, and many other liberal values which corporate America has learned are also good for business.