Trump's blog isn't lighting up the internet

[brooklynite]

NBC News

Four months after former President Donald Trump was banished from most mainstream social media platforms, he returned to the web last Tuesday with “From the Desk of Donald J. Trump,” essentially a blog for his musings.

A week since the unveiling, social media data suggests things are not going well.

The ex-president’s blog has drawn a considerably smaller audience than his once-powerful social media accounts, according to engagement data compiled with BuzzSumo, a social media analytics company. The data offers a hint that while Trump remains a political force, his online footprint is still dependent on returning to Facebook, Twitter and YouTube.

The Desk of Donald J. Trump is limited — users can’t comment or engage with the actual posts beyond sharing them to other platforms, an action few people do, according to the data.

Trump’s new blog has attracted a little over 212,000 engagements, defined as backlinks and social interactions — including likes, shares and comments — received across Facebook, Twitter, Pinterest and Reddit. Before the ban, a single Trump tweet was typically liked and retweeted hundreds of thousands of times.

[cilla4progress]

1. It's not really even about drumpf anymore -

he is just their symbol, their vessel, for their hatred, racism, misogyny, sociopathy.

Trumpism will outlive him, and has always been a strain here. I'm glad it's finally getting outed, though a painful process!

[gratuitous]

2. Of those 212,000 "engagements"

I wonder how many of them are media outlets hoping against hope that the former guy will suddenly burst forth and shower them all with high ratings again?

[underpants]

3. Again, the press missed the entire point of his Tweets

He’d post whatever just popped into his head and then Twitter would correct, ridicule, and blast his stupidity. THAT was what a large part of his following was. The press never reported on the responses which were informed and hilariously brutal.

[Girard442]

4. Awww, c'mon guys. Open a comment section.

It'll be fun. What's stopping you? You chicken?

[Pharlo]

5. He hid it so well,

the Russian bots are unable to find it and make it go viral. Maybe he needs to send Vlad the link.

[Yo_Mama_Been_Loggin]

6. Boohoo