Trump's Failed Blog Proves He Was Just Howling Into the Void

[Yo_Mama_Been_Loggin]

FORMER PRESIDENT AND former “king of social media” Donald Trump decided this week to shut down his month-old blog, due to abysmal readership. According to an analysis by The Washington Post, Twitter and Facebook engagements with the blog, From the Desk of Donald J. Trump, plummeted from a first-day peak of a modest 159,000 interactions to fewer than 30,000 on the second day, and haven’t exceeded 15,000 interactions on any day since. Trump is reported to have decided to shut down the blog because he believes that the low readership has made him look small and irrelevant.

How can someone who commanded over 80 million followers on Twitter before being banned, and who remains the central figure in Republican politics, produce a blog that is such a nonentity in the contemporary media environment? According to Forbes, Trump’s blog had been generating less traffic than pet adoption site Petfinder and food site Eat This Not That.

The answer to the poor performance lies in the inescapable dynamics of how today’s online media ecosystem operates and how audiences have come to engage with content online. Many of us who study media have long distinguished between “push” media and “pull” media. Traditional broadcast television is a classic “push” medium, in which multiple content streams are delivered to a user’s device with very little effort required on the user’s part, beyond flipping the channels. In contrast, the web was initially the quintessential “pull” medium, where a user frequently needed to actively search to locate content interesting to them. Search engines and knowing how to navigate them effectively were central to locating the most relevant content online. Whereas TV was a “lean-back” medium for “passive” users, the web, we were told, was a “lean-forward” medium, where users were “active.” Though these generalizations no longer hold up, the distinction is instructive for thinking about why Trump’s blog failed so spectacularly.

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Then social media helped to transform the web from a pull medium to a push medium. As platforms like Twitter and Facebook generated massive user bases, introduced scrolling news feeds, and developed increasingly sophisticated algorithmic systems for curating and recommending content in these news feeds, they became a vital means by which online attention could be aggregated. Users evolved, or devolved, from active searchers to passive scrollers, clicking on whatever content that their friends, family, and the platforms’ news feed algorithms put in front of them. This gave rise to the still-relevant refrain “If the news is important, it will find me.” Ironically, on what had begun as the quintessential pull medium, social media users had reached a perhaps unprecedented degree of passivity in their media consumption. The leaned-back “couch potato” morphed into the hunched-over “smartphone zombie.”

https://www.wired.com/story/opinion-trumps-failed-blog-proves-he-was-just-howling-into-the-void/

[Pinback]

1. The demise of "the notion of the 'active' internet user" is the message of this article.

It's nice that Trump's blog failed, but then hardly any blogs succeed in the current web environment without some other way(s) to pull the audience in. The user passivity that TV capitalized on has taken over the web.

Trump's ouster from Twitter and Facebook is the best thing to happen to the Internet in a long time. Let's hope he remains in the digital wilderness until he becomes truly irrelevant.