Fox's New Channel Changes the Climate for Weather TV

[brooklynite]

New York Times

Later this year, Rupert Murdoch is set to debut Fox Weather, a 24-hour streaming channel that promises to do for seven-day forecasts what Fox has done for American politics, financial news and sports. Not to be outdone, the Weather Channel — granddaddy of television meteorology — announced the creation of a new streaming service, Weather Channel Plus, that the company believes could reach 30 million subscribers by 2026.

Amid a waning appetite for political news in the post-Trump era, media executives are realizing that demand for weather updates is ubiquitous — and for an increasing swath of the country, a matter of urgent concern. In the past week alone, temperatures in the Pacific Northwest broke records, wildfires burned in Colorado and Tropical Storm Elsa strengthened into a hurricane over the Atlantic Ocean.

At CNN, MSNBC and Fox News, average viewership for the first half of 2021 fell 38 percent from a year prior. The audience for the Weather Channel was up 7 percent.

“All the networks are ramping up for this,” said Jay Sures, a co-president of United Talent Agency who oversees its TV division. “It doesn’t take a rocket scientist to figure out that climate change and the environment will be the story of the next decade.” One of his firm’s clients, Ginger Zee, the chief meteorologist at ABC News, now has 2.2 million Twitter followers — more than any ABC News personality besides George Stephanopoulos.

[Lovie777]

1. Further putting lives in danger with more lies . ..

nightmare please be over.

[EYESORE 9001]

2. Live screenshot of FAUX Weather Channel

[Chipper Chat]

3. Think I'll buy stock in Sharpies.

[underpants]

5. Hahaha

[-misanthroptimist]

4. Good, imho, for historical reasons

I believe that Climate Change will lead to the collapse of our entire civilization. This move by Murdoch will make it abundantly clear to future historians that Murdoch is more responsible for that collapse than any other individual. He will go down as history's greatest villain. It will be factually indisputable.

[underpants]

6. They will get market share from cross promotion but TWC is established as THE main source

Yes there is this app and that one but TWC is still the go to. It’s a consistent easy to quickly digest of NOAA information. Verizon and TWC had a fight over fees a few years ago so it wasn’t on Verizon as of when we cut the cord. Not sure about Comcast because I will never ever deal with them again. We got Accuweather for a while when we had cable but the presentation looks like a middle school PowerPoint presentation.

[Music Man]

7. Fox News weather be like: