General Discussion

TheBlackAdder

(28,168 posts) Fri Jul 16, 2021, 05:59 PM Jul 2021

Norwegian Law -- Influencers In Norway Will Legally Have To Disclose Their Photoshopped Images

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This may have been posted here, but I did a quick site search and did not find it was.

Legislators in Norway have announced new regulations that will make it a legal requirement for influencers and advertisers to label images that have been retouched or have filters in a bid to address “body pressure in society.”

The new law is an amendment to the 2009 Marketing Act and was passed with overwhelming support, in a 72–15 vote last month by the Norwegian Parliament.

It is the latest development following years of advocacy from youth groups and Norway’s Ministry of Children and Family Affairs calling for stricter measures to address growing concerns around body image and mental health.

In its assessment of the current climate, the department expressed concerns about a culture that was creating “social insecurity” by contributing to low-self esteem.

The soon-to-be-introduced law will require that advertising and sponsored posts where “a body's shape, size or skin has been changed by retouching or other manipulation” be clearly marked to declare that it had been edited. Failure to comply will result in a fine.

As reported in Vice, the law included enlarged lips, pronounced muscles, and narrowed waists as examples of edits that will require declaration when the law comes into effect.
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The law, which has already received the support of some influencers, will apply on all major social media platforms including Instagram, Snapchat, and TikTok and come into effect as directed by Norway’s monarch.

https://www.buzzfeednews.com/article/adeonibada/influencers-norway-law-filter-photoshop

This needs to come here, because the vast amount of people with influence, Kardashians I'm especially talking about you, are manipulating their photos to grossly distort their natural image to some unobtainable or dysmorphic way that negatively shapes and affects the perceptions of others. While you can still post the image, no more pretending this is how you look, as a tag will show the image altered.

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