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doublethink

(6,823 posts)
Mon Oct 22, 2012, 06:04 PM Oct 2012

Obama Winning Social Media Vote, Romney Trails On Twitter And Facebook

A good quick read to get our minds off the polls going into tonight's final Debate. Democracy is not a spectator sport.

A couple of notes: Nicco Mele argues towards the end of the article that social media such as twitter, facebook is used mainly as a tool in preaching to the choir. I couldn't disagree more in that many have friends on their twitter accounts (facebook too) who are low information voters when it comes to the political season. I believe twitter especially can be used to link information quickly to those we would like to inform, get beyond the chatter, direct them to what is useful information from the 'noise'. We need to use our advantage in these digital tools to it's fullest in the next 2 weeks. Article below ...


But on Twitter, Romney trails tremendously — a circumstance not entirely unexpected given the way demographics shake out. While Romney voters tend to be older and more conservative overall, Obama voters are far likelier to represent the youth vote, and embrace all the technologies at their disposal.

The social media election disparity has been a subject of scrutiny in this tight race, and Nicco Mele, a professor at Harvard University’s John F. Kennedy School of Government, spoke to Bloomberg about the strong lead Obama has in the realm of social media overall.

Mele points to the force of “sheer numbers” backing Obama on social media sites in general — as a for instance, Obama has clocked 31,134,018 likes on Facebook, miles ahead of Romney’s 10,331,303 likes on the social network. Mele explains:

“Obama is operating at a different order of magnitude than Romney just in terms of raw numbers … We’re effectively in the dark ages of this. The eco- system is just so different and so new. It’s really hard to figure out what is actually going to matter.”


http://www.inquisitr.com/371684/obama-winning-social-media-vote-romney-trails-on-twitter-and-facebook/

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Obama Winning Social Media Vote, Romney Trails On Twitter And Facebook (Original Post) doublethink Oct 2012 OP
Not surprising. teabags are luddites. geckosfeet Oct 2012 #1
Teabager pic ... doublethink Oct 2012 #2
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