Absolutely loudly and clearly make this year's elections about SAVING AMERICAN DEMOCRACY.

[LENNY0229]

Yes, we need to TOUT THE ACCOMPLISHMENTS and FORCEFULLY TALK ABOUT THE BREAD AND BUTTER ISSUES AND OUR PLANS!

On the other side, we must also BRAND THE TRUMP-PUBLICANS AS THE "ANTI-DEMOCRACY RADICALS WITHOUT ANY GOOD PLAN FOR THE NATION" that they are.

A campaign always MUST have TWO parts, the positive message and the negative message.

You LOSE if you play nicey-nice, hold hands, sing Kumbaya, and try to "be the better person". That is WEAK and you LOSE!
The Trumpists play nasty and for keeps. Just ask Mike Dukakis, John Kerry, and MANY others. WINNING CAMPAIGNS GO ON OFFENSE AND STAY THERE!

Their whole message this year is going to be "THINGS ARE BAD AND BIDEN AND DEMS HAVE FAILED." That is IT. Just an endless attack message. They will not say what they are FOR. They will not say how THEY plan to fix the virus, how THEY plan to deal with inflation, how THEY play to lower medicine prices, how THEY plan to deal with the climate crisis, how THEY plan to lower the cost of education. how THEY plan to lower the cost of childcare, how THEY plan to lower the cost of college and student loans...etc. etc. etc. and ALL of which are WANTED and NEEDED by the middle class. WILDLY POPULAR!

WE WIN BIGIME ON THOSE ISSUES. With a smart and strong campaign, we can blunt their attacks by relentlessly touting the accomplishments (jobs, wages, reduction in child poverty, vaccines, etc.) and presenting our plans on those WILDLY POPULAR MIDDLE CLASS BREAD AND BUTTER ISSUES.

At the same time, we must make it a REFERNDUM on THEM!!! They are an ULTRA RADICAL GANG OF VOTE-SUPPRESSING ANTI-DEMOCRACY CRAZIES out to END DEMOCRACY IN AMERICA. Make it a referendum on THEM (i.e. just as Gavin Newsom spun it around and made his recall campaign a referendum on the NUTJOB RIGHT WING LOONEY TOON who wanted to replace him). WE MUST INDICT THE CRAZY TRUMP CULT PARTY! People need to know the stakes, LOUD AND CLEAR! And we have LOADS of ammunition.

Run ads showing Jan. 6th, Marjorie Taylor Greene, Lauren Boehbert, Matt Gaetz, GYM Jordan, and other nutjobs on that side.

Run ads showing all the voter suppression they are doing. Run ads showing how they will keep the pandemic going and going and going. Run ads saying that if these RADICALS are elected, they are COMING AFTER US! Run ads saying "DEMOCRACTS ARE OUT TO SAVE DEMOCRACY AS WE KNOW IT!"

[PortTack]

1. Great summation

Some say no..go negative, others say run on our accomplishments. Different ppl react to the positive, others need to get fired up angry to out there and vote

[LENNY0229]

2. You do BOTH in a campaign. You have a strong postive message a strong attack message too.

[uponit7771]

4. Do both, define the opponent as the negative option first and positive with your message

[LENNY0229]

9. YUP

[uponit7771]

3. BINGO !!!! Let everyone know Putin's Whore could become speaker of the house !!!!

[LENNY0229]

5. YUP! People have got to know the stakes! And Dems need to run STRONG campaigns!

[oswaldactedalone]

6. DO THIS NOW!!

Bury the Republican Party aka #TheTerroristParty in it. Stop playing Mr. Nice Guy.

[BannonsLiver]

7. A sure way to lose.

This is America and we don’t do principled nuanced arguments about democracy.

Most people are concerned about inflation and Covid. What they view as directly impacting them at the moment.

[LENNY0229]

8. If you read the OP I said those issues should also be a big part of it. Read the whole OP.

[LENNY0229]

10. There has to be an EMOTIONAL message as well as policy points or we LOSE.

The policy stuff is very important, but even that needs to be done EMOTIONALLY. You talk about how they are DENYING PARENTS NEEDED CHILDCARE COST RELIEF and DENYING THE ELDERLY NEEDED PRESCRIPTION DRUG PRICE RELIEF. Speak to GUTS and EMOTIONS.


And the bigtime emotional message needs to be THEY ARE ATTACKING OUR DEMOCRACY! It is true, and it is EMOTIONAL.