Startup founder says he lost his company and $100 million by relying on Facebook: 'Sends chills down

[Yo_Mama_Been_Loggin]

my spine' to watch others build businesses on Instagram and TikTok

A founder who says his company went under thanks to a Facebook algorithm tweak in 2018 shared more details about the incident in a lengthy Twitter thread this week.

Joe Spieser launched LittleThings.com in 2014 as a women-focused digital media site devoted to uplifting content, like animal videos, recipes, and other feel-good stories.

Things were booming before an algorithm change, with 20 million social media followers mostly built from Facebook's massive userbase, he tweeted. Speiser said Facebook even used LittleThings as an example of how to build a successful media company at one of its annual conferences.

But traffic to the company's pages was throttled when Facebook changed its algorithm to promote posts that it thought people would engage with the most, like posts from friends and family, in a move it hoped would keep users on the platform longer. However, it also began to promote violent, false, and divisive content.

https://www.msn.com/en-us/money/other/startup-founder-says-he-lost-his-company-and-dollar100-million-by-relying-on-facebook-sends-chills-down-my-spine-to-watch-others-build-businesses-on-instagram-and-tiktok/ar-AAUiVeY

[Celerity]

1. Fuck Facebook and the Zuck it rode in on.

[msongs]

2. shoulda moved his followers off FB to his own sites at the same time as using FB nt

[lagomorph777]

3. Anybody who trusts Fascistbook for anything is a fool.

Anybody who feeds their personal information into it must be pretending that the company has violated its own "privacy" claims over and over again. Same goes for anything related to ethics. Fascistbook is completely amoral. Act accordingly or face big problems.

[UpInArms]

4. FakeBook is evil

eom

[AllaN01Bear]

5. i saw some lame businessess and gov websites after they went to fb and tt.

keep your off ff and tt biz website running in case of this nonsense .

[RANDYWILDMAN]

6. Zuckerberg is friendly with TFG

All you ever needed to know about the man and the way he works.

F the META as well.