Bolsonaro trails in the polls because women don't like him, will use wife to try to get re-elected
President Jair Bolsonaro has a problem heading into Brazil's October elections: he is unpopular with a demographic that makes up more than half the electorate -- women.
Step in First Lady Michelle Bolsonaro, his telegenic, devoutly Christian and increasingly politicized wife, who is emerging as a powerful weapon in his campaign.
Seeking a new four-year term, the far-right leader dubbed the "Tropical Trump" is trailing in the polls to his nemesis, leftist ex-president Luiz Inacio Lula da Silva (2003-2010).
Lula led Bolsonaro by 44 percent to 31 percent in a May 5 poll from research institute Ipespe, for example. Among women, the score was 47 percent to 25 percent.
Bolsonaro, 67, has long struggled with women voters.
In his 2018 campaign, the former army captain was the target of a women-led movement called #EleNao -- "not him" -- launched by critics who accuse him of misogyny and machismo.
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But with the next election looming, she is increasingly stepping into the spotlight, leveraging her bright smile, elegant look and conservative credentials.
https://www.msn.com/en-us/news/world/women-don-t-like-brazil-s-bolsonaro-cue-the-first-lady/ar-AAXdnzJ
She gave birth to their daughter, Laura, in 2010.
Bolsonaro, who has four sons from his previous marriages, said he had a "moment of weakness and fathered a girl."
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