Gun in Texas Shooting Came From Company Known for Pushing Boundaries

[dalton99a]

https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html
https://archive.ph/KZTor

Gun in Texas Shooting Came From Company Known for Pushing Boundaries
May 28, 2022, 10:04 a.m. ET
David Yaffe-Bellany and Jessica Silver-Greenberg

After one of its military-style rifles was used in the Texas elementary school shooting on Tuesday, the gun manufacturer Daniel Defense published a pop-up statement on its home page sending “thoughts and prayers” to the community of Uvalde, Texas, and pledging to cooperate with the authorities.

When the pop-up disappeared, a different message took center stage: a promotion, adorned with gold-encased bullets, for a sweepstakes to win $15,000 worth of guns or ammunition.

The Texas shooting, which left 19 schoolchildren and two teachers dead and more than a dozen wounded, has put a national spotlight on Daniel Defense, a family-owned business in Georgia that has emerged as a trailblazer in an aggressive, boundary-pushing style of weapons marketing and sales.

Some of its advertisements invoke popular video games like “Call of Duty” and feature “Star Wars” characters and Santa Claus, messages that are likely to appeal to teenagers. The company was an early adopter of a direct-to-consumer business model that aimed to make buying military gear as simple as ordering from Amazon, enticing customers with “adventure now, pay later” installment plans that make expensive weaponry more affordable.

And the company’s founder and chief executive, Marty Daniel, has fashioned himself as a provocateur who ridicules gun control proposals and uses publicity stunts to drum up sales.



Marty Daniel, purveyor of mass murder

[In It to Win It]

1. I just made the connection yesterday that the Vegas massacre and the Uvalde massacre used weapons

from the same company. I was mind blown.

How does management not be moved or urged to make changes after two of some of the country's worst mass shootings are enabled with your weapons?

[dalton99a]

4. Daniel loves mass shootings

Daniel: The mass shooting at Sandy Hook Elementary in 2012 drove a lot of sales. That was a horrible event and we don’t use those kinds of terrible things to drive sales but when people see politicians start talking about gun control, they have this fear and they go out and buy guns.

[BusterMove]

2. Didn't work out too well for Remington re: Sandy hook.

Daniel may be finding themselves quite targeted by lawsuits for their BS ads.

[dalton99a]

6. +1. There should be lawsuits

[stopdiggin]

3. time tested methods. advertisement - marketing - availability

works for every other product we're pushing - cars to incontinence ...

---- ---- -----

[underpants]

8. From a former industry insider. How marketing changed.

https://www.democraticunderground.com/100216729000

I was a firearms exec for years. The industry used to adhere to self-imposed rules and norms – until gun makers and lobby groups like the NRA realized fear and extremism sold more guns

[dalton99a]

9. +1

[stopdiggin]

12. and this guy

has borrowed tactics from a whole range of marketing tools (not only patriotism - which is pretty old school - but religious belief?) I would say, 'Is nothing sacred?" But, "asked - and answered."

[dalton99a]

13. In fact, the good Christian man has a foundation to "advance the cause of Christ"

(The website https://assetsforchrist.org is no longer accessible)

[underpants]

14. Swear to Mother Nature I misread that hyperlink

I thought it said assesforchrist

[Hav]

5. Those images scream mental illness (n/t)

[underpants]

7. I posted about this operation the other day. Since then found out - 4 guns to the Vegas shooter

https://www.democraticunderground.com/100216724664

It looked to me like they sold pretty much everything you’d need including parts (ghost guns) but I was rebuffed a bit. Oh well.

From your link (I know you can only post 4 paragraphs)

Before the Uvalde massacre, Daniel Defense’s guns were used in at least one other mass shooting. Four of its semiautomatic rifles were found in the hotel room of the gunman who killed 59 people at a Las Vegas music festival in 2017, one of the deadliest shootings in American history.

[JanMichael]

10. In a sane country people like that asshat wouldn't exist. Miserable POS.

I hope he gets depressed one of these days and...uses one of his products on himself.

[Kingofalldems]

11. Had to be a Trump involved.