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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe billionaire ex-Republican who could become L.A.'s next mayor
PoliticoEven by the cash-flush standards of modern politics, Rick Carusos run for mayor of Los Angeles has been a shock-and-awe spending campaign.
The billionaire Republican-turned-Democrat has already dropped $34 million on the race, single-handedly making the June 7 primary one of the most expensive elections in the country. Hes spent $25 million on TV advertising alone this year, more than any other candidate for any office in America, save one prospect running for governor in Illinois, according to the ad-tracking firm AdImpact. And in those TV ads, Caruso hammers away at homelessness, crime and corruption at City Hall, a trio of top issues for Los Angeles voters, while casting himself as an outsider not just a talker, a doer, one TV ad narrator says.
That barrage of advertisements on TV sets, on phones and in mailboxes has put Caruso a real estate developer and a former civilian police commissioner whose father was a major Los Angeles-area car dealer in a strong, top-two position in the mayoral primary. His main rival is Democratic Rep. Karen Bass, a longtime congresswoman and state legislative leader who came into the national spotlight during President Joe Bidens 2020 running-mate search.
But Bass and an allied super PAC are only spending about $2 million combined on TV, outpaced by Caruso and his allies by more than 13-to-1. Kevin de León, a Los Angeles city councilmember and a former state Senate leader, is also up on TV, but hes lagged behind Bass and Caruso in public and private polling.
The billionaire Republican-turned-Democrat has already dropped $34 million on the race, single-handedly making the June 7 primary one of the most expensive elections in the country. Hes spent $25 million on TV advertising alone this year, more than any other candidate for any office in America, save one prospect running for governor in Illinois, according to the ad-tracking firm AdImpact. And in those TV ads, Caruso hammers away at homelessness, crime and corruption at City Hall, a trio of top issues for Los Angeles voters, while casting himself as an outsider not just a talker, a doer, one TV ad narrator says.
That barrage of advertisements on TV sets, on phones and in mailboxes has put Caruso a real estate developer and a former civilian police commissioner whose father was a major Los Angeles-area car dealer in a strong, top-two position in the mayoral primary. His main rival is Democratic Rep. Karen Bass, a longtime congresswoman and state legislative leader who came into the national spotlight during President Joe Bidens 2020 running-mate search.
But Bass and an allied super PAC are only spending about $2 million combined on TV, outpaced by Caruso and his allies by more than 13-to-1. Kevin de León, a Los Angeles city councilmember and a former state Senate leader, is also up on TV, but hes lagged behind Bass and Caruso in public and private polling.
His policy proposals aren't scary conservative bromides.(both he and Democrat Karen Bass are focusing on crime and homelessness). The big question is whether frustrated voters give him a chance in next week's Jungle Primary.
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The billionaire ex-Republican who could become L.A.'s next mayor (Original Post)
brooklynite
Jun 2022
OP
viva la
(4,546 posts)1. Oh, great, another Bloomberg
Just what we need.
Billionaires aren't just a symptom. They're a sickness themselves.
brooklynite
(96,882 posts)2. Boomberg was a popular Mayor with NYC Democrats.
viva la
(4,546 posts)5. Not a popular candidate for president though
Then again, after Trump, I think "billionaires" don't seem like good candidates.
(At least Bloomberg is a real billionaire!)
brooklynite
(96,882 posts)7. Most of the Democrats running for Mayor weren't popular candidates.
Most of the unpopular ones weren't billionaires.
jrthin
(5,215 posts)8. Not popular with the Democrats I know, including myself.
brooklynite
(96,882 posts)11. Popular with the Democrats I know, as well as the ones I don't.
See: 2005 election; 2009 election.
DBoon
(24,824 posts)6. another Richard Riordan
LakeArenal
(29,949 posts)3. Eh... Manchin is a Democrat. So I fear anything that might be a DINO.
bahboo
(16,953 posts)4. he is racking up the endorsements....even Snoop Dogg for chrissakes....
his commercials are on constantly...
beaglelover
(4,446 posts)9. I'm voting for him.
IcyPeas
(25,158 posts)10. Caruso joined the Democratic Party just 19 days before declaring his candidacy
He is being called Mayor Trump. another businessman billionaire property developer. No thank you. Snoop Dogg, Gwyneth Paltrow, Kris Jenner and Kim Kardashian have endorsed him.....
He was a republican until he decided to run for mayor.
...Caruso leveraged his familys wealth to make his own real-estate deals. His net worth is about $4.3 billion he had a Gulfstream with the C of his signature on the tail and has a superyacht named Invictus making him one of the largest private developers in the country. His newest project is a hotel just up the coast in ritzy Montecito, where the gift shop is run by one of his most famous endorsers, his friend and business partner Gwyneth Paltrow. A longtime Republican and GOP megadonor, Caruso joined the Democratic Party just 19 days before declaring his candidacy; his campaign materials, all in shades of blue, helpfully identify him as Democrat Rick Caruso. Since announcing his run in February, Caruso has poured nearly $30 million of his own money into his campaign, yet he has declined to participate in many public debates, and grants few interview requests, including one for this story.
Here he is sitting in the front row of the republican debate 2015 (to the right of Jake Tapper):
Link to tweet
