Group aiming to defund disinformation tries to drain Fox News of online advertising
A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.
The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.
On Thursday, the outfit announced a new campaign directed at Fox's website and its popular YouTube channel calling on the public to pressure online ad exchanges to stop doing business with Fox. It comes just as the House committee investigating the Capitol riots kicks off a series of hearings focused on violence that unfolded on Jan. 6.
Former marketer Claire Atkin, who co-founded Check My Ads, argues that Fox "encouraged and supported" the attack on the Capitol.
"Advertisers have said over and over again, 'We don't want to fund violence,' so it's shocking that Fox News is still receiving these ad dollars," she said.
SOURCE: https://www.npr.org/2022/06/09/1103690822/group-aiming-to-defund-disinformation-tries-to-drain-fox-news-of-online-advertis
