Group aiming to defund disinformation tries to drain Fox News of online advertising

[BigmanPigman]

https://www.npr.org/2022/06/09/1103690822/group-aiming-to-defund-disinformation-tries-to-drain-fox-news-of-online-advertis

The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.

On Thursday, the outfit announced a new campaign directed at Fox's website and its popular YouTube channel calling on the public to pressure online ad exchanges to stop doing business with Fox. It comes just as the House committee investigating the Capitol riots kicks off a series of hearings focused on violence that unfolded on Jan. 6.

Instead of calling for a consumer boycott, Check My Ads took a novel approach: apply public pressure on the hidden engines of the online advertising world: ad exchanges. The exchanges, operated by companies like Google and Verizon but also a collection of smaller firms, are kind of the middlemen between a company trying to place an ad and a website.

How it works: Exchanges strike deals with publishers and put together massive lists of websites on which it can place advertising. The exchanges also hammer out contracts with companies hoping to reach a desired audience. Every time someone visits a site, in the matter of a millisecond, there are competing bids for your attention taking place on an ad exchange and the winner serves up an ad to you.

[FoxNewsSucks]

1. I'd love to see that work

But I've heard the Fox "news" Sewer makes more than enough money from the subscriber fees it gets from cable/streaming providers that they really don't care about advertising.

Which would explain why shows with ad boycotts don't get cancelled.