Group aiming to defund disinformation tries to drain Fox News of online advertising

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And, yes, I have donated!

A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.

The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.

On Thursday, the outfit announced a new campaign directed at Fox's website and its popular YouTube channel calling on the public to pressure online ad exchanges to stop doing business with Fox. It comes just as the House committee investigating the Capitol riots kicks off a series of hearings focused on violence that unfolded on Jan. 6.

https://www.npr.org/2022/06/09/1103690822/group-aiming-to-defund-disinformation-tries-to-drain-fox-news-of-online-advertis

More here:

https://checkmyads.org/branded/

[PSPS]

1. Fox news doesn't need any advertising revenue.

Fox news is bundled with their other channels and, for a cable/satellite service to carry one, Fox makes them carry them all. That means that, if your cable/satellite service carries ANY fox channel, the cable/company pays Fox news about $2 per month per subscriber even if you never watch it. Example: Comcast/Xfinity has about 18 million subscribers and, since fox makes them carry all or none of the fox channels, fox news gets $36 million every month from Comcast/Xfinity alone. Add another $36 million per month for DirecTV.

[hunter]

2. Yep. That's a great reason to cut the cord or satellite link...

... and be sure to tell them why.