FDA to Order Juul E-Cigarettes Off U.S. Market

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https://www.wsj.com/articles/fda-to-order-juul-e-cigarettes-off-u-s-market-11655904689

FDA to Order Juul E-Cigarettes Off U.S. Market

Agency has cleared way for rivals Reynolds American, NJOY Holdings to keep selling tobacco-flavored e-cigarettes

By Jennifer Maloney
Updated June 22, 2022 10:44 am ET

The Food and Drug Administration is preparing to order Juul Labs Inc. to take its e-cigarettes off the U.S. market, according to people familiar with the matter.

The FDA could announce its decision as early as Wednesday, the people said. The marketing denial order would follow a nearly two-year review of data presented by the vaping company, which sought authorization for its tobacco- and menthol-flavored products to stay on the U.S. market.

Uncertainty has clouded Juul since it landed in the FDA’s sights four years ago, when its fruity flavors and hip marketing were blamed for fueling a surge of underage vaping. The company since then has been trying to regain the trust of regulators and the public. It limited its marketing and in 2019 stopped selling sweet and fruity flavors. Juul’s sales have tumbled in recent years.

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https://www.reuters.com/world/us/us-fda-order-juul-e-cigarettes-off-market-wsj-2022-06-22/

Juul e-cigarettes to be ordered off U.S. shelves - WSJ

By Praveen Paramasivam

June 22, 2022
11:16 AM EDT
Last Updated 5 hours ago

June 22 (Reuters) - The U.S. Food and Drug Administration is preparing to order Juul Labs Inc to take its e-cigarettes off the market in the United States, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.

Reporting by Praveen Paramasivam and Deborah Sophia in Bengaluru; Editing by Devika Syamnath and Sriraj Kalluvila

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[AZProgressive]

1. Not sure how Virginia tobacco and menthol flavors appeal to teenagers

It isn’t like they have flavored cartridges.

I need to quit anyway. I quit cigarettes several years ago when e-cigarettes first came around. Juul is expensive so this will motivate me to quit.

[Hugh_Lebowski]

2. Disappointing that the 'grounds' for this particular action are not explained ...

I don't use any of these shitty mass-market products like Juul or Vuse, but this kinda reeks of the FDA 'picking favorites' for no particular reason I can see, at least not from the article.

I'd guess Altria will appeal, and (crappy-ass) Juul products will not leave the shelves.