Cadillac Plans to Price Celestiq Electric Vehicle Around $300,000

[former9thward]

General Motors’ luxury brand looks to jump-start electric-vehicle push with high-end sedan produced in the hundreds a year

Cadillac plans to price a future electric sedan at around $300,000, according to people familiar with the matter, testing the cachet of General Motors Co.’s luxury brand.

GM is set to reveal later this summer a prototype of the car, named the Celestiq. The company has said the sedan will be Cadillac’s premier offering and custom-built at its engineering center near Detroit.

The auto maker intends to build fewer than 500 Celestiqs annually as a way to showcase its technology and generate buzz for Cadillac.

The price tag could run well beyond $300,000 depending on added features.

https://www.wsj.com/articles/cadillac-plans-to-price-its-future-celestiq-ev-around-300-000-11656072000

[Liberal In Texas]

1. At $300K it shouldn't need any "added features." n/t

[Irish_Dem]

2. At that price it should have a swimming pool and three car garage.

[dalton99a]

6. +1

[LuckyCharms]

3. Better have 3 full baths in it for that price. n/t

[sarcasmo]

4. Corporate Greed

[PSPS]

5. And the median price for a home where I live is $1.1 million. This economy is, um, "broken."

[PXR-5]

7. Well considering a Jeep

Wagoneer goes for $89,900, that seems fair.


😆 😂 😆

[A HERETIC I AM]

8. Here's what it looks like

That "Engineering Center near Detroit" has to be the GM Tech Center in Warren, an enormous complex of over 700 acres.

https://goo.gl/maps/rzmBvbdgXfJZL8o5A

[Owl]

10. Gorgeous car. I can't afford it though.

[Irish_Dem]

13. Looks plain and ordinary. For the price tag I was expecting more stylish.

[DemocratSinceBirth]

9. I'm gonna buy two

[AndyS]

11. It's GM marketing. For the Corvette is the flagship of

Chevrolet. Sales are not so many but it lends cache to the rest of the line. Some years the Corvette costs more to make than it sells for but it sells the rest of the line. It also was a place to hide R&D money. Not so much anymore but it was once a marketing device.

Perhaps the new Celestiq is the same. Makes sense, only 500 planned so it's not a huge money maker. It also reinforces the marquee as a prestige brand. Plus although you can't have one of those you can get this close . . .

[CentralMass]

12. That's just what we needed. A $300k electric vehicle. Cadillac has always been friggen tone deaf.