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NYT: We Should Try to Prevent Another Alex Jones
BINGO: “… the current media ecology makes it lucrative to lie outrageously” Jones got his start in talk radio peddling 9/11 conspiracies to great success. In later years, beyond his own webpage hosting his show, he found a home on platforms like YouTube and Facebook, where he could not only broaden his reach, but benefit from being recommended and amplified by the algorithms that prioritize “engagement” — which has often meant pushing inflammatory, tribalizing or conspiratorial content. Many supporters of Donald Trump were — and are — great fans. One comprehensive study from the Harvard Berkman Klein Center (where I’m a faculty associate) found that before the 2016 election, he was the 13th most shared source on Twitter among then-candidate Trump’s supporters. Between 2015 and 2018, his show averaged about $53 million in revenue annually.
In 2018, after outrage over the way social media sites amplified such content, Facebook, YouTube and Spotify, among other major sites, removed his show. But by then, his machinery was in place and, based on witness testimony and Free Speech Systems’ bankruptcy filing, his company continued making millions of dollars each year.
From what, you might wonder? In 2014, most of his then $20 million revenue came from selling supplements like “Super Male Vitality,” according to testimony Jones gave in a court case. After he was banned from major social media platforms in 2018, he expanded his sales, offering a 50 percent discount for at least one of his alleged testosterone boosters to “push back in the fight against globalist agenda” — a bargain at $34.95. Also available at the time was “Survival Shield X-2 — Nascent Iodine,” which Jones’s website describes as having been developed using “Thermodynamic Pressure Sensitive High Energy Sound Pulse Nano-Emulsion Technology.” A newer version of the product is described as derived from “ancient sea salts” found “thousands of feet below the Earth’s surface” and formulated “with our fellow patriots in mind.” Really, it’s a steal at $19.95, all major credit cards accepted.
During the Texas trial, a producer of his show testified that their online store generated over $165 million in revenue during a span of time encompassing a few months in 2015 and the period from 2016 through 2018, by selling survivalist gear, supplements, what-have-you. The trial also revealed that the families had pleaded with him for many years to stop airing lies about their murdered children, because they faced not just direct threats and confrontations, but people who said they’d defile their children’s graves. According to the families, Jones ignored them as those lies increased product and supplement sales.
One might think it’s just this one con man who found a lot of marks (a lawyer for Jones once called him a “performance artist” who is merely “playing a character”), but others have used the same approach.
In 2018, after outrage over the way social media sites amplified such content, Facebook, YouTube and Spotify, among other major sites, removed his show. But by then, his machinery was in place and, based on witness testimony and Free Speech Systems’ bankruptcy filing, his company continued making millions of dollars each year.
From what, you might wonder? In 2014, most of his then $20 million revenue came from selling supplements like “Super Male Vitality,” according to testimony Jones gave in a court case. After he was banned from major social media platforms in 2018, he expanded his sales, offering a 50 percent discount for at least one of his alleged testosterone boosters to “push back in the fight against globalist agenda” — a bargain at $34.95. Also available at the time was “Survival Shield X-2 — Nascent Iodine,” which Jones’s website describes as having been developed using “Thermodynamic Pressure Sensitive High Energy Sound Pulse Nano-Emulsion Technology.” A newer version of the product is described as derived from “ancient sea salts” found “thousands of feet below the Earth’s surface” and formulated “with our fellow patriots in mind.” Really, it’s a steal at $19.95, all major credit cards accepted.
During the Texas trial, a producer of his show testified that their online store generated over $165 million in revenue during a span of time encompassing a few months in 2015 and the period from 2016 through 2018, by selling survivalist gear, supplements, what-have-you. The trial also revealed that the families had pleaded with him for many years to stop airing lies about their murdered children, because they faced not just direct threats and confrontations, but people who said they’d defile their children’s graves. According to the families, Jones ignored them as those lies increased product and supplement sales.
One might think it’s just this one con man who found a lot of marks (a lawyer for Jones once called him a “performance artist” who is merely “playing a character”), but others have used the same approach.
https://www.nytimes.com/2022/10/16/opinion/alex-jones-sandy-hook.html
No paywall :
https://archive.ph/2022.10.16-210418/https://www.nytimes.com/2022/10/16/opinion/alex-jones-sandy-hook.html
