50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over
In the 25 days since Elon Musk took over Twitter, half of its top 100 advertisers have stopped advertising on the platform, according to the research center Media Matters.
Since 2020, those 50 companies have accounted for nearly $2 billion in advertising revenue. This year alone, they spent $750 million, Media Matters said.
Some of the companies – like Chevrolet, Ford, and Chipotle – have publicly announced that they were stopping advertising on Twitter.
Media Matters says the others are "quiet quitters," because its analysis of Pathmatics data shows that they have stopped advertising for a "significant period of time."
https://www.msn.com/en-us/money/companies/50-of-twitter-s-top-100-advertisers-have-pulled-out-of-the-platform-since-elon-musk-took-over-report-says/ar-AA14sevK
How long before the remaining 50 leave?
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