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Wednesdays

(23,124 posts)
Thu Dec 29, 2022, 01:51 AM Dec 2022

Southwest Airlines' Christmas Meltdown Shows How Corporations Deliberately Pit Consumers Against Low

Southwest Airlines' Christmas Meltdown Shows How Corporations Deliberately Pit Consumers Against Low-Wage Workers

Our system is set up to create mutual antagonism between members of the working class. Meanwhile, faceless corporate executives remain shielded like mob bosses.


Recent viral images of Southwest agents getting yelled at and crying have resurfaced a valuable lesson about the nature of our economic system that’s worth examining this holiday season: the deliberate, built-in ways corporate “customer service” is set up to not only shield those on the top of the ladder—executives, vice presidents, large shareholders—but pit low-wage workers against each other in an inherently antagonistic relationship marked by powerlessness and frustration. It’s a dynamic we discussed in “Episode 118: The Snitch Economy—How Rating Apps and Tipping Pit Working People Against Each Other,” of the Citations Needed podcast I co-host, but I feel ought to be expanded on in light of recent events. Watching video after video, reading tweet after tweet, describing frustrated stranded holiday travelers yelling at Southwest Airlines workers, and hearing, in turn, accounts of airline workers and airport staff breaking down crying, is a good opportunity to talk about how none of this is natural or inevitable. It is a choice, both in corporate policy and government regulation. 

(snip)

All of this is a toxic brew of mutual antagonism. “Customer satisfaction” is at a 17-year low, and the only human face people can take their frustration out on is a low-wage worker. Obviously there’s never an excuse to yell at anyone in customer service. The point is not a moral one—it’s that it's by design. Indeed, corporate executives very much want you to vent your frustration on their low-wage workers. This way you get the vague feeling of agency and control in a system designed to remove any and all forms of it. Southwest Airlines ticketing agents, cashiers at Nando’s Chicken, low-wage call center workers for Verizon overseas, become corporate sin eaters, absorbing all the frustration and anger brought about by our greasy, cost-cutting executives. Add to this the severe mental and physical harms—and death—laid at the feet of low wage workers during the pandemic, and our built-in system of mutual antagonism compounds dozens of other stressors. 

We are conditioned to get mad at the human face we see before us, the “representative” of the company who personally profits nothing from our purchase. We are conditioned to get mad at the waiter when our food is late (and penalize this “bad service” with a bad tip) when the vast majority of the time it’s due to understaffing by a cheapskate boss. We are conditioned to get upset with the enforcer of arbitrary rules at a hotel checkout, despite it not being their rule at all. We are conditioned to be hostile to the very people we should have the most solidarity with.

Those who actually make the decisions remain protected like mob bosses, gently nestled between layers of middle management, lawyers, and marketing reps, impossible to reach by design. They have addresses and homes and phone numbers, you just don’t have access to them. And if you did, this would be stalking, and you’d likely get a visit from a police officer. Meanwhile they have all your information, and can hound you with credit agencies and just randomly steal your money. To the extent they face consequences, it’s a pointless fine that’s factored into their cost-benefit calculations at the beginning of the year. Recently, Wells Fargo was, again, found to have stolen or scammed billions from its working-class customers. Hertz Rent-A-Car settled for $168 million for getting dozens of its customers wrongfully imprisoned, leading one to miscarry her baby while in county jail. The punishment for both? A pointless fine. No one was even fired. Business churns on per usual. Meanwhile, those who steal from these very same corporations receive much more intimate punishments: arrest by police, long prison sentences. Their pictures, names and addresses published online for all to see forever. 

More:
https://thecolumn.substack.com/p/southwest-airlines-christmas-meltdown

20 replies = new reply since forum marked as read
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Southwest Airlines' Christmas Meltdown Shows How Corporations Deliberately Pit Consumers Against Low (Original Post) Wednesdays Dec 2022 OP
Executives threated termination of workers. The CEO and every VP needs to be fired. LonePirate Dec 2022 #1
Also a good majority of this can be attributed to no rules capitalism. Initech Dec 2022 #2
Agreed. yardwork Dec 2022 #13
expecting massive firings of upper level management any day now ha ha msongs Dec 2022 #3
So True FrankTC Dec 2022 #4
This is so true. LisaM Dec 2022 #9
And if the surveys list anything in which Bettie Dec 2022 #12
The person that was supposed to be in charge was interviewed & I was amazed by his flat affect. littlemissmartypants Dec 2022 #5
Ten years ago SWA was praised for how they treated RainCaster Dec 2022 #6
What happened? I've watched the decline and it's sad. yardwork Dec 2022 #15
New CEO in 2004 Wednesdays Dec 2022 #20
Shit airline always. Stampeding people for seats. we can do it Dec 2022 #16
The only people I get angry with at an airport are the security theater performers. GoneOffShore Dec 2022 #7
Corporate structures, hospitals included, go thru cycles lambchopp59 Dec 2022 #8
As a food service worker... druidity33 Dec 2022 #10
I Think This Overestimates... ProfessorGAC Dec 2022 #11
I don't think it is a conspiracy Bettie Dec 2022 #14
While I Don't Question That, In Some Cases... ProfessorGAC Dec 2022 #17
I will be dealing with this later today. I got screwed over by a corporation and my only recourse Midnight Writer Dec 2022 #18
I was on the receiving end of a thankfully minor form of it when I was working in a bookstore Aristus Dec 2022 #19

LonePirate

(14,379 posts)
1. Executives threated termination of workers. The CEO and every VP needs to be fired.
Thu Dec 29, 2022, 01:56 AM
Dec 2022

The board of directors needs to clean house and send all of the suits packing. None of them deserve to be employed there any longer.

Initech

(109,263 posts)
2. Also a good majority of this can be attributed to no rules capitalism.
Thu Dec 29, 2022, 02:14 AM
Dec 2022

Reckless conservative policies favoring billionaires and screwing over workers brought us here. Southwest isn't any different from a lot of other major corporations facing similar problems.

FrankTC

(265 posts)
4. So True
Thu Dec 29, 2022, 03:25 AM
Dec 2022

Especially annoying to me are the satisfaction surveys you are invited to take after interacting with customer service reps. The reps get rated on how well they responded to your issue, but you don’t get an opportunity to give feedback about the issue itself, or about the circumstance that caused it — the clunky web interface, the bad writing, the opaque instructions, the redundant procedures, the unnecessary hoops and hurdles, whatever. The customer service rep’s job is to soothe your feelings and insulate the corporation from your ire. You can rate the reps on their ability to guide you to a solution but never get to comment on the source of the problem. I’d like an opportunity to say that I’m very satisfied with the rep’s help but I’m very dissatisfied with how XYZ corporation pays less income tax than I do, or how it continuously raises fees for no discernible improvement in service, or uses higher prices to buy more congressmen or advertising hours rather than invest in product development or research. In general, the satisfaction surveys are the we-care figleaf covering how they screw you.

LisaM

(29,685 posts)
9. This is so true.
Thu Dec 29, 2022, 07:31 AM
Dec 2022

I hate those surveys. And they can be bizarre. I bought two movie tickets a few years ago and was handed a survey on the receipt. This was before our theatre had a reservation system, there was no line, and the transaction took under a minute. It was all fine till I got the survey, which marred my experience. I'm sure the worker didn't want to ask me to take it, either. So now unnecessary stress for two people and that was just a movie.

Bettie

(19,872 posts)
12. And if the surveys list anything in which
Thu Dec 29, 2022, 09:24 AM
Dec 2022

the customer wasn't at the top grade of satisfaction, in any way, the employee gets dinged on it.

Some things are beyond employees' control...and some people will never choose that top grade.

I remember having to follow up on a survey, years ago, where the customer informed me that the rep had done what they needed done, efficiently and politely, but they still rated the person in the "does not meet expectations" category on all questions. Finally, the person said that there was no way any employee could meet their expectations, because his expectations were so high that no 'customer service person' could ever truly meet such expectations. This was a long time ago, but I doubt people like him have improved.

littlemissmartypants

(34,344 posts)
5. The person that was supposed to be in charge was interviewed & I was amazed by his flat affect.
Thu Dec 29, 2022, 03:37 AM
Dec 2022

His speech was void of inflection and emotion. He appeared sedated as if he had taken a handful of anti-anxiety medications.

He was bland, cold and extremely ineffective. He wasn't even halfway sincere or believable. If he was supposed to "make it better" he was an epic failure. I wish I could find the interview.

If anyone’s got a link to it, please post it. Or DM it to me and I'll do it. TIA

Interesting post. Thanks, Wednesdays.



❤️pants

RainCaster

(13,888 posts)
6. Ten years ago SWA was praised for how they treated
Thu Dec 29, 2022, 03:37 AM
Dec 2022

Everyone. Customers, employees, contractors...

They were notorious for how well they treated every stake holder. Their trading symbol is LUV.

But they have been living on borrowed time. Now they have the success of an Ellen Musk company.

Wednesdays

(23,124 posts)
20. New CEO in 2004
Fri Dec 30, 2022, 11:22 AM
Dec 2022

and it's been downhill ever since. They got another new CEO earlier this year, but the changes were too little, too late.

we can do it

(13,036 posts)
16. Shit airline always. Stampeding people for seats.
Thu Dec 29, 2022, 09:33 AM
Dec 2022

Letting us sit for hours no toilet- no drinks hot plane on tarmac a different flight. Passenger sucked out of plane, pets killed.

No fucking way I’d fly with them again for free.

GoneOffShore

(18,035 posts)
7. The only people I get angry with at an airport are the security theater performers.
Thu Dec 29, 2022, 04:04 AM
Dec 2022

And I'm passive aggressive with my anger.

lambchopp59

(2,809 posts)
8. Corporate structures, hospitals included, go thru cycles
Thu Dec 29, 2022, 05:32 AM
Dec 2022

They'll get top -heavier until either such extreme cost cutting measures, usually within the front lines: oh have I heard this bullshit before from a stuffed suit before he or she's off to a power lunch: complete with the obligatory lie "WE" (cough) "Have to do more with less".
Either services get cut to bare bones mass customer frustration levels or, lawsuits pole up.
Here's how it goes: monthly company newsletter announces the addition of an assistant secretary to the secretary to the finance manager to the secretary of the COO or some such admin position each month for years. Meantime front line (in my case patient care staff) are cut continuously. Timing of customer care "services" gets brutally measured, calculated, shortened, lines form, customers get a totally stressed out worker.
In my profession, someone expires... waiting. And another. And another.
Finally, corporation goes bankrupt, CEO's get some hefty severance package, hostile takeover restructures the admin, and for a while, finally front line staff gets added on.
Rinse, repeat.
One such healthcare corporation is very badly in the top-heavy cycle right now (ever since Trump, now isn't that just nicely coincidental irony) and keeps adding more over the top of wildly stressed out patient care staff. For-profit success over 2 decades ago that was adding wings and buildings and services now becoming deep deficits. Whole "moral building" "care efficiency" and "lawsuit prevention" teams (under cutesy anagrammed more altruistic sounding names but I'm calling them what they are) added. Eventually the same tired old obligatory lie starts getting pontificated at every staff meeting:
"WE" "Have to do more with less".

druidity33

(6,933 posts)
10. As a food service worker...
Thu Dec 29, 2022, 08:29 AM
Dec 2022

i say "Fuck Yeah!". The guy at the bottom ALWAYS gets the shit end of the stick. Management never has to deal with the biggest problems with the shittiest customers... they absolutely NEVER have to do any actual LABOR.

ProfessorGAC

(77,272 posts)
11. I Think This Overestimates...
Thu Dec 29, 2022, 08:37 AM
Dec 2022

...the strategic skills of the upper management. There's no money to be made by getting a bad service reputation in the airline industry.
I think it far simpler to attribute this problem to short-sightedness & strategic incompetence than to a nefarious social conspiracy.

Bettie

(19,872 posts)
14. I don't think it is a conspiracy
Thu Dec 29, 2022, 09:28 AM
Dec 2022

as much as it is the utter contempt of the people who have lots of money for the rest of us who don't.

ProfessorGAC

(77,272 posts)
17. While I Don't Question That, In Some Cases...
Thu Dec 29, 2022, 10:42 AM
Dec 2022

...this is not one of them.
First, there are companies that run on the stakeholder model. I worked for 2 of them.
Second, there's no upside for Southwest in this incident. Angry consumers, government scrutiny, bad press, added costs....
This is nothing but bad for them and the reason is bad decision making, nothing more sinister.

Midnight Writer

(25,740 posts)
18. I will be dealing with this later today. I got screwed over by a corporation and my only recourse
Thu Dec 29, 2022, 02:17 PM
Dec 2022

is to go complain to the poor ladies at the front desk, who have absolutely no responsibility for what the corporation is doing and absolutely no authority to fix the problem. Yet they will bear the brunt of my anger, that I will try very hard to control. The ones who done me wrong are totally insulated from my complaints.

Aristus

(72,519 posts)
19. I was on the receiving end of a thankfully minor form of it when I was working in a bookstore
Thu Dec 29, 2022, 02:24 PM
Dec 2022

years ago.

All new hardback offerings had red stickers on them indicating a new-book discount for all customers. Once, I got hasseled by some nimrod who undoubtedly had an MBA and no real brain power. He wanted a larger discount on a book than the sticker stated. When I told him the discount was the same for everyone, he raised his voice and said "Your competitor is offering this for a greater discount!" as if the other bookstore was my own personal competition rather than the company's competitor. I don't know why he thought I was empowered to haggle the price of a book in a mall bookstore, but like I said, these guys may have an MBA, but that doesn't mean they have any brains at all.

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