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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsSouthwest Airlines' Christmas Meltdown Shows How Corporations Deliberately Pit Consumers Against Low
Southwest Airlines' Christmas Meltdown Shows How Corporations Deliberately Pit Consumers Against Low-Wage Workers
Our system is set up to create mutual antagonism between members of the working class. Meanwhile, faceless corporate executives remain shielded like mob bosses.
Recent viral images of Southwest agents getting yelled at and crying have resurfaced a valuable lesson about the nature of our economic system thats worth examining this holiday season: the deliberate, built-in ways corporate customer service is set up to not only shield those on the top of the ladderexecutives, vice presidents, large shareholdersbut pit low-wage workers against each other in an inherently antagonistic relationship marked by powerlessness and frustration. Its a dynamic we discussed in Episode 118: The Snitch EconomyHow Rating Apps and Tipping Pit Working People Against Each Other, of the Citations Needed podcast I co-host, but I feel ought to be expanded on in light of recent events. Watching video after video, reading tweet after tweet, describing frustrated stranded holiday travelers yelling at Southwest Airlines workers, and hearing, in turn, accounts of airline workers and airport staff breaking down crying, is a good opportunity to talk about how none of this is natural or inevitable. It is a choice, both in corporate policy and government regulation.
(snip)
All of this is a toxic brew of mutual antagonism. Customer satisfaction is at a 17-year low, and the only human face people can take their frustration out on is a low-wage worker. Obviously theres never an excuse to yell at anyone in customer service. The point is not a moral oneits that it's by design. Indeed, corporate executives very much want you to vent your frustration on their low-wage workers. This way you get the vague feeling of agency and control in a system designed to remove any and all forms of it. Southwest Airlines ticketing agents, cashiers at Nandos Chicken, low-wage call center workers for Verizon overseas, become corporate sin eaters, absorbing all the frustration and anger brought about by our greasy, cost-cutting executives. Add to this the severe mental and physical harmsand deathlaid at the feet of low wage workers during the pandemic, and our built-in system of mutual antagonism compounds dozens of other stressors.
We are conditioned to get mad at the human face we see before us, the representative of the company who personally profits nothing from our purchase. We are conditioned to get mad at the waiter when our food is late (and penalize this bad service with a bad tip) when the vast majority of the time its due to understaffing by a cheapskate boss. We are conditioned to get upset with the enforcer of arbitrary rules at a hotel checkout, despite it not being their rule at all. We are conditioned to be hostile to the very people we should have the most solidarity with.
Those who actually make the decisions remain protected like mob bosses, gently nestled between layers of middle management, lawyers, and marketing reps, impossible to reach by design. They have addresses and homes and phone numbers, you just dont have access to them. And if you did, this would be stalking, and youd likely get a visit from a police officer. Meanwhile they have all your information, and can hound you with credit agencies and just randomly steal your money. To the extent they face consequences, its a pointless fine thats factored into their cost-benefit calculations at the beginning of the year. Recently, Wells Fargo was, again, found to have stolen or scammed billions from its working-class customers. Hertz Rent-A-Car settled for $168 million for getting dozens of its customers wrongfully imprisoned, leading one to miscarry her baby while in county jail. The punishment for both? A pointless fine. No one was even fired. Business churns on per usual. Meanwhile, those who steal from these very same corporations receive much more intimate punishments: arrest by police, long prison sentences. Their pictures, names and addresses published online for all to see forever.
More:
https://thecolumn.substack.com/p/southwest-airlines-christmas-meltdown
LonePirate
(14,379 posts)The board of directors needs to clean house and send all of the suits packing. None of them deserve to be employed there any longer.
Initech
(109,263 posts)Reckless conservative policies favoring billionaires and screwing over workers brought us here. Southwest isn't any different from a lot of other major corporations facing similar problems.
msongs
(74,183 posts)FrankTC
(265 posts)Especially annoying to me are the satisfaction surveys you are invited to take after interacting with customer service reps. The reps get rated on how well they responded to your issue, but you dont get an opportunity to give feedback about the issue itself, or about the circumstance that caused it the clunky web interface, the bad writing, the opaque instructions, the redundant procedures, the unnecessary hoops and hurdles, whatever. The customer service reps job is to soothe your feelings and insulate the corporation from your ire. You can rate the reps on their ability to guide you to a solution but never get to comment on the source of the problem. Id like an opportunity to say that Im very satisfied with the reps help but Im very dissatisfied with how XYZ corporation pays less income tax than I do, or how it continuously raises fees for no discernible improvement in service, or uses higher prices to buy more congressmen or advertising hours rather than invest in product development or research. In general, the satisfaction surveys are the we-care figleaf covering how they screw you.
LisaM
(29,685 posts)I hate those surveys. And they can be bizarre. I bought two movie tickets a few years ago and was handed a survey on the receipt. This was before our theatre had a reservation system, there was no line, and the transaction took under a minute. It was all fine till I got the survey, which marred my experience. I'm sure the worker didn't want to ask me to take it, either. So now unnecessary stress for two people and that was just a movie.
Bettie
(19,872 posts)the customer wasn't at the top grade of satisfaction, in any way, the employee gets dinged on it.
Some things are beyond employees' control...and some people will never choose that top grade.
I remember having to follow up on a survey, years ago, where the customer informed me that the rep had done what they needed done, efficiently and politely, but they still rated the person in the "does not meet expectations" category on all questions. Finally, the person said that there was no way any employee could meet their expectations, because his expectations were so high that no 'customer service person' could ever truly meet such expectations. This was a long time ago, but I doubt people like him have improved.
littlemissmartypants
(34,344 posts)His speech was void of inflection and emotion. He appeared sedated as if he had taken a handful of anti-anxiety medications.
He was bland, cold and extremely ineffective. He wasn't even halfway sincere or believable. If he was supposed to "make it better" he was an epic failure. I wish I could find the interview.
If anyones got a link to it, please post it. Or DM it to me and I'll do it. TIA
Interesting post. Thanks, Wednesdays.
❤️pants
RainCaster
(13,888 posts)Everyone. Customers, employees, contractors...
They were notorious for how well they treated every stake holder. Their trading symbol is LUV.
But they have been living on borrowed time. Now they have the success of an Ellen Musk company.
yardwork
(69,642 posts)Wednesdays
(23,124 posts)and it's been downhill ever since. They got another new CEO earlier this year, but the changes were too little, too late.
we can do it
(13,036 posts)Letting us sit for hours no toilet- no drinks hot plane on tarmac a different flight. Passenger sucked out of plane, pets killed.
No fucking way Id fly with them again for free.
GoneOffShore
(18,035 posts)And I'm passive aggressive with my anger.
lambchopp59
(2,809 posts)They'll get top -heavier until either such extreme cost cutting measures, usually within the front lines: oh have I heard this bullshit before from a stuffed suit before he or she's off to a power lunch: complete with the obligatory lie "WE" (cough) "Have to do more with less".
Either services get cut to bare bones mass customer frustration levels or, lawsuits pole up.
Here's how it goes: monthly company newsletter announces the addition of an assistant secretary to the secretary to the finance manager to the secretary of the COO or some such admin position each month for years. Meantime front line (in my case patient care staff) are cut continuously. Timing of customer care "services" gets brutally measured, calculated, shortened, lines form, customers get a totally stressed out worker.
In my profession, someone expires... waiting. And another. And another.
Finally, corporation goes bankrupt, CEO's get some hefty severance package, hostile takeover restructures the admin, and for a while, finally front line staff gets added on.
Rinse, repeat.
One such healthcare corporation is very badly in the top-heavy cycle right now (ever since Trump, now isn't that just nicely coincidental irony) and keeps adding more over the top of wildly stressed out patient care staff. For-profit success over 2 decades ago that was adding wings and buildings and services now becoming deep deficits. Whole "moral building" "care efficiency" and "lawsuit prevention" teams (under cutesy anagrammed more altruistic sounding names but I'm calling them what they are) added. Eventually the same tired old obligatory lie starts getting pontificated at every staff meeting:
"WE" "Have to do more with less".
druidity33
(6,933 posts)i say "Fuck Yeah!". The guy at the bottom ALWAYS gets the shit end of the stick. Management never has to deal with the biggest problems with the shittiest customers... they absolutely NEVER have to do any actual LABOR.
ProfessorGAC
(77,272 posts)...the strategic skills of the upper management. There's no money to be made by getting a bad service reputation in the airline industry.
I think it far simpler to attribute this problem to short-sightedness & strategic incompetence than to a nefarious social conspiracy.
Bettie
(19,872 posts)as much as it is the utter contempt of the people who have lots of money for the rest of us who don't.
ProfessorGAC
(77,272 posts)...this is not one of them.
First, there are companies that run on the stakeholder model. I worked for 2 of them.
Second, there's no upside for Southwest in this incident. Angry consumers, government scrutiny, bad press, added costs....
This is nothing but bad for them and the reason is bad decision making, nothing more sinister.
Midnight Writer
(25,740 posts)is to go complain to the poor ladies at the front desk, who have absolutely no responsibility for what the corporation is doing and absolutely no authority to fix the problem. Yet they will bear the brunt of my anger, that I will try very hard to control. The ones who done me wrong are totally insulated from my complaints.
Aristus
(72,519 posts)years ago.
All new hardback offerings had red stickers on them indicating a new-book discount for all customers. Once, I got hasseled by some nimrod who undoubtedly had an MBA and no real brain power. He wanted a larger discount on a book than the sticker stated. When I told him the discount was the same for everyone, he raised his voice and said "Your competitor is offering this for a greater discount!" as if the other bookstore was my own personal competition rather than the company's competitor. I don't know why he thought I was empowered to haggle the price of a book in a mall bookstore, but like I said, these guys may have an MBA, but that doesn't mean they have any brains at all.
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