What's the magic in $19 per month?

[Stinky The Clown]

Kids in desperate circumstances, dogs and cats in desperate circumstances, Hospitals that do great medicine and don't charge bother patients, wildlife guardians, and many others, when asking for our financial support, ask for $19 a month.

Tonight it was the ACLU asking for $19 a month.

Please don't take this as quarreling with any of the organizations who ask for our subscription of $19 a month. The question, simply, is . . . . . . What's the magic in $19 per month?

[House of Roberts]

1. Not sure, but Mike Huckabee wants $25 a month

for Ukrainian Jews.

[Sneederbunk]

8. Mike gets a bigger cut.

[BlueIdaho]

10. Mike needs to make up

For all his failing side hustles…

[Wounded Bear]

2. Gotta be some marketing theory...

kind of like how gas prices always figure out to .9 cents per gallon.

[haele]

3. It's marketing. The reasons things sell for $9.99 or $19.99.

In American currency, there are cultural "steps" in which a purchaser will pause for a moment to consider if they're getting a deal.
Americans love deals.
So, $19 sounds like a "deal" when one would normally expect to pay $20. The charity is more likely to get donations at $19 (especially with internet/online donations) than they would at $20.
It's not nefarious or anything, simple psychology.

Haele

[Marthe48]

6. I heard this idea when I was a kid

My older brother mentioned it. My Dad and Mom owned a grocery store and I think we all learned a little about the psychology of spending.

[Stinky The Clown]

7. Honestly, I didn't think it was at all nefarious.

Its just that seemingly every ad asking for money uses this same number.

[GGoss]

16. Yep... Somehow $99.99 Sounds More Appealing Than $100.00

And actually influences buying decisions.

[Mr.Bill]

4. I think I have read that studies have shown

that $20 is a threshold where it gets more difficult to get people to donate money, or buy gimmick/gadget products. It's an amount that most people have in hand and would part with easily compared to amounts over $20. Part of the same mentality in retail that prices many things in a number ending in nine.

[Ferrets are Cool]

13. This. It's a mental breaking point.

[Rebl2]

5. It's not $20?

Who knows.

[brooklynite]

9. I have no idea what you're talking about.

Are you saying that every group that reaches out to you wants $19?

[Mr.Bill]

14. Watch the infomercials. Not only charities

but products they are selling. Sometimes if they are selling something worth more than $20, they will break it into payments of $20.

[brooklynite]

17. Sorry. I haven't seen that pricing for anything in particular.

[Mr.Bill]

18. Count yourself among the fortunate.

Usually these kinds of commercials run in the off hours when commercial time is cheaper.

[ornotna]

11. It's just 63 cents a day

At least that's what I've been told. And told, and told.........

[MiniMe]

12. I am so sick of those commercials

Those and the Medicare rip off plan. They used to go through the end of the medicare sign up season, which is Nov or Dec. They never stop now. Grrrr.

[Raine]

15. Not too much but not too little is my guess...

they always ask that for products too like those bulb head ones ..... but wait you get two!