Elon Musk still needs 10 million more Twitter Blue subscribers to pay the interest on his loans
Elon Musk needs more money.
When the billionaire many times over took over Twitter in late October, he vowed to revamp the company’s subscription revenue strategy as a way to make ends meet. Twitter had previously introduced Twitter Blue in 2021, but priced at $3 per month and with limited features, it did not make a sizable dent in the largely advertising-supported website’s bottom line.
Musk’s new model doesn’t seem to be having much success either.
In his overhaul of Twitter Blue, Musk barely added any features beyond selling verified blue check marks to eager users. Yet after negotiating in public with the novelist Stephen King, Musk settled on a significantly more expensive $8 per month price point for Twitter’s premium service.
https://finance.yahoo.com/news/elon-musk-still-needs-10-171500991.html
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