The rise of the "anti-influencers"

[NullTuples]

"Will deinfluencing be the trend to kill influencer marketing?"

"Deinfluencing is a new trend in which creators discourage users from indulging in a consumerist lifestyle, and from buying everything that is marketed to them on social media.

The idea behind the concept is that while it is acceptable to buy things we really need or want, we should not feel compelled towards a life of overconsumption simply because of influencer marketing.

The idea rose to popularity in recent times when beauty influencer Mikayla Noguiera posted a review of a L’Oreal mascara on TikTok. In the video, Noguiera praised the mascara for making her lashes look like she had on false lashes. Netizens however were convinced that she had on actual false lashes and many came out to say that they felt cheated despite the fact that Noguiera made it clear that the video was sponsored and that she was not wearing false lashes.

The video sparked many content creators to come out in her defense, openly admitting the need to use grandiose language and tactics to sell a product online. This caused many creators to also begin speaking out against a culture of consumerism and to push 'deinfluencing'."

https://marketing-interactive.com/will-deinfluencing-be-the-trend-to-kill-influencer-marketing

Uh-huh. And if they don't push these products who is going to sponsor them, hmm?

I give the trend maybe another week or two - long enough to hit the mainstream - before people realize they've been had. Again. By marketers and influencers.

(also; watch for de-influencers who set you up, then tell you not to buy product x...because they're sponsored by product z )

[DBoon]

1. quote from an early American anti-influencer

"Most of the luxuries and many of the so-called comforts of life are not only not indispensable, but positive hindrances to the elevation of mankind."

- Henry David Thoreau

[bullimiami]

2. So they are all out for the same thing, engaged viewers, which are money.

[brooklynite]

3. How many did Thoreau influence to adopt his lifestyle?

[Doc Sportello]

4. I'm sure not as many as trump

So by your measure trump is more successful. Congratulations.

[brooklynite]

5. The underlying point of the the OP is having 'influence" with respect to your message....

...not simply having the right one.

Side point: how many people are lamenting consumerism on their shiny laptop, tablet or smartphone?