Kellogg's is changing its name to Kellanova??!!

[bif]

Last edited Sun Mar 19, 2023, 03:05 PM - Edit history (1)

Brilliant move! Almost as good as the new name for the Chrysler Corporation. Whatever that is now. Stellantrixc? Stellanova?

https://www.yahoo.com/finance/news/kellogg-ceo-on-new-name-reveal-rebranding-was-a-daunting-task-202903618.html

[brooklynite]

1. Not really relevant...

Corporate names don't generally impact brand names. There will still be "Kellogg's Corn Flakes":.

[regnaD kciN]

2. That's getting all Meta about it...

[Goonch]

3. Bossa Nova

[Midnight Writer]

8. I blame it on this.

[LudwigPastorius]

11. under appreciated comment

I liked it, anyway.

[Midnight Writer]

14. I'm used to it.

[Chellee]

12. I know this is not what you were going for, but

I LOVE that sink!

[lame54]

4. Can't wait to try their New Coke Flakes

[liberalguilt57]

5. Only half: The company is splitting into two divisions...

The company is splitting into two divisions, Kellanova for snacking, and WK Kellogg for cereal.
From the company’s press release:
“* Global snacking business to be named Kellanova
* North American cereal business to be named WK Kellogg Co
* Kellogg's brand to remain on product packaging of both companies around the world.”

https://www.prnewswire.com/news-releases/kellogg-company-unveils-names-for-global-snacking-and-north-american-cereal-businesses-following-planned-separation-301773043.html

[erronis]

6. Question is: Can Kella nova? Or is she more like the Chevy Nova - not going anywhere.

I know; I know.
https://en.wikipedia.org/wiki/Chevrolet_Chevy_II_/_Nova#Urban_legend

[Retrograde]

15. Can we blame it on the Kella Nova

like we do on the Bosa Nova? And what was the "it" we were supposed to blame in the first place?

[Blues Heron]

7. and so it is written in the Book of Kells

[muriel_volestrangler]

9. It sounds a bit ... Russian

which is a bold branding move at this moment. OK, the snacks/international cereals part will still put "Kellogg's" on the packets, but you'd think they could just do something with a 'K' alone.

[LudwigPastorius]

13. ...to be followed by individual re-branding of their products.

Popov-Tarts

Frosted Blini-Wheats

Morningtsar Farms (meatless products)

Pr-Engels Potato Crisps

[muriel_volestrangler]

17. LOL! (nt)

[ZonkerHarris]

10. The answer to the question in your post is: no.

[Captain Zero]

16. I just want to know what happened to the cereal

With little yogurt balls in it? It was good. I'm not finding it anywhere, any brand.

[Samrob]

18. My question is this: Are they really selling real food? Nothing spoils anymore.

As an experiment on food to test what is actually what we consider to be food (carbon chained, etc.) my grands bought some "fruit juice" and set it out for 90 days. It never developed mold, or fermented. Up to yesterday it had no more odor. It just sits there like plastic fake food. Lettuce has been sitting there for 20 days and nothing, nada no rot anywhere. Next they are going to compare lettuce labeled "organic" vs none organic.

Here is another thing most people do not realize. The Farmers' markets you shop at are probably using the same suppliers of "fresh produce" as the chain grocery stores you shop at. We buy mostly frozen fruit and noticed it begins to ferment almost over night whereas some of the "fresh fruits" can stay as long as two to three weeks without showing a spot. We stick to mostly bananas and apples.