Domino's Pizza tried to make it in Italy. After 8 years, it's ended in liquidation.

[Celerity]

Link to tweet

https://www.bloomberg.com/news/articles/2023-03-22/domino-s-pizza-s-eight-year-italian-foray-ends-in-liquidation

https://archive.is/rWSaL



Domino’s Pizza Inc.’s franchise in Italy has entered into liquidation, after a short-lived struggle to win over customers in the birthplace of pizza. A Milan-based judge opened liquidation proceedings for Domino’s franchise partner, ePizza SpA, last week, according to a filing with the local chamber of commerce seen by Bloomberg News.

A court-ordered liquidation could result in a recovery for creditors of 5% of their exposure, according to a draft restructuring plan seen by Bloomberg News that was submitted last year by the Milan-based firm and its financial advisors.

The last of Domino’s 29 Italian branches closed last summer, ending a foray that began in 2015 with the US brand touting pizza toppings that included pineapple and barbecue chicken, an unusual take in a country more accustomed to thin-crust margheritas. Over the years, the American fast-food chain’s partner borrowed heavily for ambitious plans to open 880 stores.

The pandemic, however, hobbled ePizza. Covid-related lockdowns deprived the company of 35% of its revenues from 2020, as did rising competition. Once largely bricks-and-mortar focused, Italian pizzerias ramped up their home delivery offerings through third-party services such as Deliveroo Plc or Glovo, hurting demand for Domino’s pies.

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[Casady1]

1. Who eats this crap?

[Thomas Hurt]

2. high school kids and drunk college students?

[Celerity]

3. No idea, I tried it once at a uni class party in Los Angeles and it was pure shite.

[Ohio Joe]

4. I remember about 10 years back...

Domino's ran some commercials talking about how they wanted to be better thought of, so they had switched to much better ingredients. Also, they were doing a 2 medium for $5 to get people to try it out. So... We gave it a try. Nobody even finished a slice and we threw them away because it was still shit.

[catrose]

5. I've eaten pizza in Italy. I've eaten a Dominoes pizza. No idea why they thought they could compete.

[SledDriver]

6. A Domino's in Italy makes as much sense as an Olive Garden in Italy

[SeattleVet]

7. Domino's failed in Italy? I'm surprised...

that they lasted as long as they did.

[Oneironaut]

8. Shite tier pizza. Come to NY / CT / Mass for real pizza

[Ocelot II]

9. It's not even good cheap takeout American pizza.

I can't imagine why they thought they could succeed in Italy.