Levi's to Use AI-Generated Models to 'Increase Diversity'

[highplainsdem]

Tweet about this with a reply I agree with, then the link to the magazine article and an excerpt:

Link to tweet

https://petapixel.com/2023/03/24/levis-to-use-ai-generated-models-to-increase-diversity/

Fashion brand Levi Strauss & Co has announced a partnership with digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars in what it says will increase diversity among its models.

San Francisco-based Levi Strauss & Co — often shortened to just Levi’s — is perhaps best known for its wide range of blue jeans. Founded in 1853, the company says it is one of the world’s largest brand-name apparel companies and is a global leader in jeanswear. It has chosen to partner with Lalaland.ai in order to use its advanced AI to create a wider range of avatars to model its clothes.

Lalaland.ai was founded in 2019 in Amsterdam and says it uses “advanced artificial intelligence” to give fashion brands and retailers the ability to create hyper-realistic models of every body type, age, size, and skin tone. It isn’t the only company in the AI-generated model game either. Earlier this month, Deep Agency launched what it describes as a photo studio without cameras, people, or a physical location.

Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.

-snip-

Link to Lalaland.ai, where you can create a model in minutes: https://lalaland.ai/

[highplainsdem]

1. The tweet from software engineer Grady Booch that led me to the article:

Link to tweet

[milestogo]

2. Artificial people are under-represented?

[Prairie_Seagull]

12. Still laughing, Gonna weep later.

[Mike Nelson]

3. Hmm...

... I think body type differences will be helpful. Some of my female friends say, "That's nice, but how will it look on me?" I don't think a lot of people without model-type bodies look for work as models.

[highplainsdem]

5. They'll almost certainly have AI models to look like they wear any

size of clothing.

And look how much money they'll save, not hiring people.

[ProfessorGAC]

4. Couldn't They Just, You Know....

...hire PEOPLE to show diversity?
Yeah, I know. Fake people are cheaper.

[highplainsdem]

6. "Fake people are cheaper" - the REAL motto of the AI industry.

[eppur_se_muova]

7. ... of their customer base, without actually hiring any of those nasty minorities. nt

[highplainsdem]

8. Yep.

[BannonsLiver]

9. Awesome!

AI is so fun and exciting!

[Earth-shine]

10. Maybe Levi's is targeting digital people to buy the products, too.

I haven't bought Levi's in over 40 years.

[highplainsdem]

14. I'm sure they'll have AI-generated reviews from those

digital people about the digitally perfect fit of those jeans.

[Midnight Writer]

11. Do corporations realize that if they eliminate all the jobs, no one will buy their products?

[highplainsdem]

13. I don't think they've figured that out yet. Or they believe the Magic

New Jobs Fairy will find all the people being laid off, thanks to AI, jobs elsewhere so they can keep this consumer-driven economy going.