Companies That Get 'Woke' Aren't Going Broke -- They're More Profitable Than Ever

[Nevilledog]

https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/

No paywall
https://archive.is/SX2Jr

“GET WOKE, GO broke,” has become a rallying cry of the political right whenever they see a brand make the slightest effort to align itself with liberal or progressive values. It’s a meme that allows MAGA country to believe that there is ongoing, massive backlash to products that acknowledge and celebrate marginalized communities. But the supposed boycotts never seem to be reflected in the bottom line.

Besides, by the time we would expect to notice any effect, conservatives have already moved on to the next outrage. Kid Rock and Travis Tritt declared war this week against brewer Anheuser-Busch for a Bud Light partnership with trans actor Dylan Mulvaney, yet the focus has already shifted to the whiskey Jack Daniel’s because of its ad campaign featuring drag queens — which happens to be from 2021.

With all the companies these grievance peddlers are busy trying to destroy, it’s none too surprising that some have slipped through the cracks. Though the U.S. economy is facing headwinds and earnings may be down across the board for the first fiscal quarter of 2023, there’s ample evidence that major brands tend to easily weather anti-woke furor. Here’s an accounting of several that right-wingers vowed to ruin, and how they’re faring in the aftermath:

Keurig

In many ways, the Keurig kerfuffle of 2017 was the blueprint for the “get woke, go broke” phenomenon. The slogan had yet to be coined, but the sentiment was certainly there.

*snip*

[RockRaven]

1. All of the outraged idiots who are CERTAIN their bigoted opinion is THE widespread opinion...

Do they think that enormous/international brand names and their marketing people don't test their crap with focus groups and surveys and such before they take it public?

[Hermit-The-Prog]

2. Aggravate a RWNJ today; buy Union-made!

[Phoenix61]

3. A Carhart women's line would be nice. nt

[BlackSkimmer]

4. Carhartt has a women's line.

Children's too, I believe.

[ExWhoDoesntCare]

7. Agree 100%

Their work clothes are top notch. When I did factory work, I sprang for some of their uniform items, even if they were for men, because their products lasted so long and well.

Factory work is murder on regular clothes, especially regular clothes for women. It was also well-nigh impossible to find clothes like that for women in the first place, especially in the 80s. Most of us had to make do the best we knew how with men's clothes. Still do, in a lot of cases.

[dalton99a]

5. Smart CEOs increase revenues by seeking MORE customers

and not limiting themselves to inbred dumbasses

[ExWhoDoesntCare]

6. Traitor party boycotts fail

Because too many of them don't understand how to do a boycott right.

Destroying coffeemakers or shoes, burning books or albums, leaving stadiums if players kneel--gee, you big dummies, you can only do those things *after* someone's paid for you to have them. If you destroy what you buy (or that someone buys for you), or decide to leave five minutes after arriving at a stadium, then you've done nothing to hurt the corporation. They got their money, so what do they care what you do after they got paid? You're not getting your money back if you shoot up Keurig machines, rip up shoes, burn books and albums, or leave a stadium because your fee-fees were hurt.

On a certain level, the wastefulness is terrible, but from a corporate standpoint, these vindictive acts of destruction change zip-a-dee-doo-dah. If anything, getting the money for whatever reason encourages them to make more of that product. Obviously people want to buy it, so make some more to get mo money mo money mo money.

And they call themselves the "business" party. Good grief, I'm a complete moron about business, and yet I know that what matters is the exchange of money for X, not what is done to X after the deal is done.