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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums'The Champagne of Beers' leaves French producers frothing
BRUSSELS (AP) The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
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The Comité Champagne asked for the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin Champagne.
The consignment was intercepted in the Belgian port of Antwerp in early February, a spokesperson at the Belgian Customs Administration said on Friday, and was destined for Germany.
Molson Coors Beverage Co., which owns the Miller High Life brand, does not currently export it to the EU, and Belgian customs declined to say who had ordered the beers.
https://apnews.com/article/champagne-beer-intellectual-property-belgium-miller-09f27ee4a921c66e9605893c51fb9b91
ret5hd
(20,511 posts)Look for some redneck USA lottery winner that took an extended Germany vacation on the winnings who just wanted some REAL beer! in Germany (what a dumbass)
Hugh_Lebowski
(33,643 posts)That's just silly.
Only way this could have traction is if this is about someone wanting to sell it commercially.
And even so, it's not a product being labeled as Champagne, it's an analogy/slogan.
Be interesting to see how the case works out
ret5hd
(20,511 posts)the thirst of a redneck lottery winner!
sakabatou
(42,170 posts)It's just a fucking slogan!