Corporations: You'll Never Appease Anti-LGBTQ Boycotters. They Want to Be Angry - Opinion

[Lunabell]

Oh, snap! Charlotte Clymer hits this nail right on the head!


"If you're a corporate marketing officer concerned over what's happening with Target, let me make something abundantly clear: You will never appease anti-LGBTQ extremists. But moreover, there's a colder truth at play here: They don't want to be appeased, they want to be angry..."


"Corporations need to understand something about these people: their objective is not really to gain any ground but to find an outlet for their rage at the world changing around them. They are starving for outrage and will feast on any scrap. They would rather be perpetually angry than be mollified. They are furious that anyone would ask them to learn about others because it de-centers their experience as the unassailable, unaccountable default. And deep down, they know LGBTQ people are never going away. The closet has been permanently opened.

These people long for an America that always catered to those who look and act like them—that is: white, heterosexual, traditional families. They use religion as a shield for their bigotry. They don't really care about what Christ taught; he's just a convenient vehicle.

But that America is long gone, and it's never coming back. We are witnessing the very long and painful last gasp of that world. And boy, are they furious. Enraged. They've had to keep quiet about it for so long, but in the past several years, the quiet part became very loud.

They are angry, and beneath that, they are very, very scared. They will claim they're not scared. But they're terrified. None of this works without fear. Fear of what? Uncertainty over their place in a changing society that increasingly doesn't defer to them..."


"We can never give in to these people's bottomless pit of outrage."

@[e-mail]

https://www.newsweek.com/target-bud-light-foes-know-their-end-near-theyre-terrified-opinion-1803400

[BlueWaveNeverEnd]

1. "that America is long gone, and it's never coming back. "

yep.

[Bernardo de La Paz]

2. Regardless, soon there will be so many woke corporations, magats will give up boycotting them. . .nt

[brewens]

3. I worked with a number of openly gay people at the blood center I'm retired from. I only got

to know a couple of them well enough to say we are friends. I didn't just tolerate them because HR said I had to.

I have to wonder what they think of their republican co-workers now. Usually, politics isn't discussed on the job, but you can't help knowing. If I were still there, any Trumpers would be on my no slack list. I'd be writing them up for anything I could.

[Simeon Salus]

4. This speaks to the entire modern Republican Party

Outrage is the one thing all modern party members have in common.

Right wing media develops and stokes the outrage machine.

The party caters to the outraged and mounts their outrage in what's left of the party's platform.

Treating obsessed crazy people like a constituency has got the Republicans where they are now.

Something is going to break, something bigger than January 6, 2021.

This is my 1000th post. Only took me twenty two years...

[2naSalit]

6. Indeed...

It's the angry caucus of grievances.

Congrats on the 1,000th post!

[Timeflyer]

5. "They use religion as a shield for their bigotry." Too true.

[Johonny]

7. The idea they are being political is stupid

So many economist are attacking corporate political activism, but they're wrong. On the right anything can and will be politicized. Thus, there is no marketing campaign that is safe. Particularly pin point marketing. Which is done to widen appeal. If you want future customers, then you need to market to them. That instead of 99% of marketing targeting white hetero males, this needs to be 100 percent or else, is insanity.

The best way to counter act this is to be political. If corporations stopped feeding the beast, they'd be better off. Giving money to the GOP at this point is a financial liability. It doesn’t make you immune from their outrage, nothing will. These people are crazy and outrage is their only thing keeping them in power. They will spare no one. Corporations need to wake up to this.