McDonald's is launching a spinoff restaurant chain based on an out-of-this-world character

[Coventina]

*** snip ***

On July 27, McDonald’s revealed it would be launching a spinoff restaurant chain based on a beloved mascot from the ’80s and ’90s. First shared by McDonald’s CEO Chris Kempczinski in a Q2 conference call, the chain will revolve around CosMc, a multi-handed alien from outer space who, like you or me, loves McDonald’s fries.

According to the company, McDonald’s New Business Ventures team is developing the new concept, called “CosMc’s,” which will be tested in a small handful of sites in a “limited geography” starting in early 2024.

For those unfamiliar with CosMc, according to the McDonald’s Wiki, he was featured in a series of McDonald’s commercials and print ads from 1986 to 1992.

In one 1987 commercial, CosMc lands in McDonaldland, only to be discovered by Ronald McDonald, Grimace and the Professor (another character that has since faded into obscurity). The ragtag group’s initial interaction with the character introduces the alien as one who likes to trade, though without permission at first, so it’s less interplanetary commerce and more robbery with a parting gift.

https://www.today.com/food/restaurants/mcdonalds-cosmcs-spinoff-restaurant-chain-rcna97292

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Wow! Somehow I don't see this venture as going to be successful. But, I'm often wrong......

[brush]

1. No mention of the food. Is it just going to be McD's food...

in a new setting/brand?

[Coventina]

3. That's my assumption, but yes, information is scant.

[Wounded Bear]

6. Yeah, the "loves McFries" kind of implies that...nt

[NowISeetheLight]

2. Didn't Recognize

I don't remember CosMc.

[Coventina]

4. Me neither.

I suspect it was probably a Saturday morning kind of commercial, and I had aged out of that group by then.

[brush]

9. Yeah, going way back in McD's obscure history seems...

a bit sketchy to launch a whole new brand on, but I guess it's hard to find good CEO help nowadays.

[Coventina]

11. LOL!!

"CEO" and "good" are usually not even in the same country!

[brush]

13. Yep, definitely most are w-a-a-a-y overpaid.

[Aristus]

5. This sounds like the kind of scheme dreamed up by an executive who wakes up one

morning and realizes he doesn't really do anything to justify the obscene amounts of money the company pays him.

There's nothing about this that seems to be in any way innovative, interesting, or even potentially profitable enough to justify the start-up costs.

Tell you what, Mr. Junior Assistant Auxiliary Vice President of Nothing In Particular: Better bail out while you still have a golden parachute.

[uponit7771]

10. THIS !!!! ☝🏾☝🏾☝🏾

[Dave in VA]

7. I believe this is the original commercial

Sounds like a stupid idea to me, but this decision was made well above my pay grade!

[marble falls]

8. Why would they compete against theirselves???

[Midnight Writer]

12. Is cocaine making a comeback in corporate boardrooms?