I'm going to miss those Jardiance commercials

[Shermann]

...not.

Jardiance is one of the drugs that Medicare will target for the first round of price cuts.

https://www.npr.org/2023/08/29/1195984752/medicare-drug-price-negotiations

The ad campaign for this drug is absolutely relentless. This shitty commercial with its shitty song blankets CATV/SATV as well as streaming platforms. Drugs that are reasonably priced, safe, and effective pretty much sell themselves and don't need direct advertising to the public. So, you are getting gouged by this drug and/or it may cause gangrene on your taint.

[spooky3]

1. Agree nt

[Captain Zero]

2. Gangrene on the Taint? Oh hell no.

wtf is this for?

[Shermann]

5. Type 2 diabetes and known heart disease nt

[Docreed2003]

18. Yeah Fournier's Gangrene is no joke!

You've got to remove all the infected skin in that area that's affected...it's deadly and an awful recovery if patients make it through the initial infection

[SunSeeker]

20. Holy shit.

[MorbidButterflyTat]

52. Don't

google it.

[Docreed2003]

70. Thanks for adding that! I should have added that warning in my post above!

[Shermann]

82. Must...not...doomscroll....

[ironflange]

64. I take Jardiance

Now I have something new to worry about.

[Docreed2003]

71. If you're vigilant about keeping you BS under control

And minimize wounds, even minor skin breakdown in the groin, it shouldn't be a major risk factor for you.

[PCIntern]

73. I've got a great "taint" story:

A friend of mine was diagnosed with a pilonidal cyst in his taint, and the surgeon asked him whether he'd like it out at the hospital or at the surgeon's office. My buddy hated hospitals (he's gone now) and so he elected to have it done in the office. He was bent forwards over the operating table, with his groin and butt propped up, and the surgeon removed the cyst and asked him if he'd like to see it. My friend said "sure". It was so revolting and huge, that he literally could not stop throwing up right there. Projectile vomiting because this thing was living inside of him, so to speak. I won't go into detail but you can google the entity and read what is often found in it.

Yuck.

[Backseat Driver]

3. I agree that commercial is indeed hideous.

At least muted or best fast-forwarded through the whole commercial break - On w/the show!

[Jerry2144]

15. That is one thing Youtube TV does do (sometimes)

IT replaces commercials on live tv (sometimes) with moments of zen. Pretty images and peaceful music. It doesn't catch them all, but it comes close to an improvement when you can't fast forward

[multigraincracker]

4. Fact. Big Pharma spends more

on advertising than they do on research.

[ProfessorGAC]

56. Not A Fact

I'm not here to defend pharma but your statement is WILDLY inaccurate.
The industry as a whole spends over $80 billion per year on R&D.
Advertising/marketing aggregates to around $7 billion, plus around $400 million in lobbying.
As the vast bulk of the industry is publicly traded, the values are readily available in the annual reports.
Bayer, for instance, has an pharma division R&D headcount of over 16,000. That's $3 billion minimum in compensation cost. One company.
You should never again trust the source of that "fact".

[multigraincracker]

62. Do they spend more on marketing than research

Lots of link on the google

Here is one

https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/

The best one is Katie Porter with her white board putting those facts a big pharma CEO/ that was a classic for the whole world to see.

[ProfessorGAC]

69. Her Research Is In Error

Looking up annual reports is easy.
Ms. Porter is not infallible. She made a mistake.

[multigraincracker]

63. Here is she is in congress white her white board

[uponit7771]

83. That's not better enough once federal research funds are subtracted

[uponit7771]

81. +1,

[3catwoman3]

6. This commercial is almost as irritating as...

…the universally despised Kars for Kids abomination.

[Ocelot II]

7. I won't miss it at all. Not only is it awful - a Busby Berkely-style dance number

featuring people who can't dance, accompanied by a stupid song about a diabetes drug, FFS - but it comes up all the fucking time. And the drug gives you crotch rot if you aren't careful.

[Shermann]

11. Definitely a YMMV situation

You won't be doing the Diabetes Dance if you get that crotch rot!

[rsdsharp]

16. A free can of Cruex with every prescription!

[joshdawg]

8. One of the most inane of all commercials.

Just a whole lot of silliness in this one. jmho

[Conjuay]

28. "Ask your doctor if ________ is right for you!"

Never bothering to tell you what it’s intended use is.

[jmowreader]

42. Truth in advertising...

"In clinical trials, this drug caused three percent of patients to have their dicks rot off, four percent to have their hearts explode, nine percent to have uncontrollable gas, eleven percent grew another head, seven percent had the disease we prescribed it for get worse, six percent had their arms become detachable and reattachable at will, and four percent died horrible deaths. It also costs $1700 a month, the disease this cures improves your life if you don't treat it, and aspirin does the same thing for five bucks a bottle. Ask your doctor if this drug is right for you."

"I think we know the answer to that already."

[eShirl]

9. I could swear the main character

Last edited Wed Aug 30, 2023, 06:34 PM - Edit history (1)

is played by someone in a "fat suit."
I have no idea.

[jmowreader]

44. No, that's what she actually looks like

Her name is Deanna DellaCioppa Colon. She's a Berklee School of Music graduate who's making a pretty decent living in the Music departments on movie and television productions. And yes, she really is shaped like that.

[eShirl]

45. thanks

[Ocelot II]

50. It's a good thing that advertisers are using actors that are more like regular people,

but it's still an obnoxious ad.

[jmowreader]

61. True on the obnoxiousness part

I know advertisers tend to pick people who already use the product so they'd not be like "yeah, eat Armour Hot Dogs even though I wouldn't touch them with a ten-foot pole" so I wonder if she really has Type II diabetes?

[Thunderbeast]

10. $650 for 30 day supply

Gotta pay for all of that expensive advertising.

It did, however, lower my blood glucose 25 points.

[rampartc]

46. it does seem to be working

my a1c is way down and i have very little appetite. down 70 lbs this year as well.

but don't fool around with these side effects.

[NowISeetheLight]

12. Jardiance

I get both Jardiance and Ozempic from the VA (so no cost). When I read how much they both cost on the market it pissed me off. The VA is allowed to negotiate drug prices. I don't see why the US patient should subsidize massive pharmaceutical profits and drug costs for other countries that cap prices. Drug companies claim they charge so much for "research", but they spend more on advertising.

Monthly Cost w/o insurance:
Jardiance - $650 / $104 EU
Ozempic - $930 US / $135 EU

Jardiance is produced by Ely Lily. Ely Lily Q4 2022 net income and EPS were $1.89 billion and $2.09 , respectively, compared with $1.97 billion and $2.17 in Q4 2021.

Ozempic is produced by Novo Nordisk. Novo Nordisk gross profit for the twelve months ending June 30, 2023 was $23.997B, a 20.16% increase year-over-year. Novo Nordisk annual gross profit for 2022 was $21.028B, a 12.83% increase from 2021.

I'd sure like to see a breakdown of how much profit is generated BY COUNTRY.

[Jerry2144]

17. those poor pharmaceutical firms

Why theyr'e just inches from bankruptcy. Won't anyone think of the fatcats?

Where did I put the pitch fork and torches (non-Tiki, of course)

[getagrip_already]

13. why do you think the commercials will go away?

this will only impact people on medicare, and only after 2026.

plenty of time for commercials, plenty of younger sick people to target.

Or does obamacare also get these prices?

[Silent Type]

33. Agree. If drug prices are cut, they'll just advertise more to increase sales, and increase prices

on the other $168 Billion in drugs not on the list.

My bet is that we'll be lucky to get a 20% cut in the 10 listed drugs in total. Glad to see it, but it's not going to change much.



"Of the $216 billion Medicare spent on prescription drugs in 2021, $48 billion went toward the top 10 selling medications. Half of those drugs treat diabetes, two are blood thinners, two treat cancer and one treats rheumatoid arthritis."

https://www.aarp.org/politics-society/advocacy/info-2023/most-expensive-medicare-rx-drugs.html


So, even if we get a 50% cut in those drugs -- which won't happen -- we'd have a savings of roughly $24 B out of $216 B for Medicare drugs (and another $40 B in Medicaid prescription drug spending). Together Medicare and Medicaid are spending roughly $1.5 Trillion. $24 Billion is about 2% of $1.5T.

Every little bit helps, but that ain't much. I do think the drug negotiation provisions are a big deal, but not game changing at this point.

[drray23]

35. the plan is to negotiate on other drugs too.

they were saying a dozen per year. This is the first batch.

[Silent Type]

36. I'd bet there will be more than 12 new blockbuster drugs every year. Consequently, we'll always

be behind the curve.

Again, this is a good start compared to doing nothing, but it's not a panacea for anything. It's also better than anything GOPers will do.

I honestly think the most important aspect of Biden's program is the cap on out-of-pocket costs under Part D. I think that starts in 2024, assuming trump or another GOPer is not elected.

[Shermann]

39. Yeah except the 12 blockbusters will be slight reformulations of earlier blockbusters

This is to get around any pesky legislation or patent expirations. Then the drug companies campaign against those earlier formulas which have generic versions now.

Cue the dance music!!!

[Shermann]

40. Defund the Diabetes Dancers!! nt

[Celerity]

14. Pharma adverts should be banned (but of course they won't be) like they are in many advanced nations

[MorbidButterflyTat]

53. +1

Agree. Cigarette commercials are banned. This "ask your doctor" crap has always made me angry. WTF point are doctors, if their patients just tell them to write prescriptions?

[Celerity]

55. Not to mention hyper greedy pharma salespersons and their executive controllers who carrot and stick

physicians to push their chemical wares.

The centering of for-profit healthcare as the fundamental bedrock of the American health system is anti-human.

[TSExile]

19. I just wish...

...we could rid the world of LUME COMMERCIALS!!! 🤯🤯🤯🤯🤯

[SunSeeker]

22. LOL

[MorbidButterflyTat]

54. OMG

That woman is disgusting.

[madinmaryland]

60. No shit! That commercial is so gross.

[Raine]

68. I can't stand that gross woman talking about smelly butt crack

and applying that stuff to it.

[XanaDUer2]

21. This will end the commercials?

[Shermann]

24. No immediate relief I'm afraid

But if the ludicrous profit margins are capped, the corresponding ludicrous advertising budgets will get capped as well.

[XanaDUer2]

26. True hopefully nt

[jcgoldie]

23. gosh those people sure look happy though

[tirebiter]

25. Ending the commercials means less work for the acters and writers

[Shermann]

29. They could fill the hole left by the advertising with more actual content

So, the actors and writers can work on that instead.

CNN is about 25% ads now, mostly this pharmaceutical shit. And the same "content" is looped again and again.

[Earth-shine]

27. Why do they think the constant repetition will make us want their products?

They are just pissing me off, over and over again. You make me hate your company and product.

I refuse to buy Liberty Mutual Insurance (unless, of course, they are actually substantially cheaper).

And what's with those Sleep Number ads? The guy doesn't know that he's retired? It's so dumb.

I had a sleep number bed purchased for about $1600 in 2003. I always had to set it to 100. By the morning, it was at 90. It's a complex thing that required pro installation. Moving it was very difficult. I much prefer the foam mattress bed I have now ... firmer yet softer, cheaper, lighter.

We bought the Lumi starter pack. It works as advertised. It does suppress body odor caused by perspiration. But, the products have their own somewhat unpleasant chemical smell ... and there's no spray-on version. (For some people, Lumi could be highly recommended product. Personally, I use Thai Crystal deodorant. I'm good for most of the day. It's just salt water.)

Many of the products advertised by "Bulbhead" have analogs available on Amazon. Before buying one of the products (in my case, the socket wrench) I checked on Amazon and bought something very similar for less than half the price.

[brooklynite]

48. Same reason for the constant repetition of political fundraising ads

It works.

[Earth-shine]

51. It can make one hate them, as well.

[brooklynite]

57. Campaigns and advertisers weigh the pros and cons.

In any event, the issue is irrelevant since there's no reason to assume that a lower cost for the medicine would result in fewer ads.

[Kennah]

30. Since it's prescription, I guess the hope is that patients will lobby their doctor

[GumboYaYa]

32. My wife detests this commercial and makes it known to anyone around when it comes on.

I am no fan but I don't have the same level of vitriolic hatred she has for it.

I showed her your post and she loved it.

[jcgoldie]

34. Who goes to their doctor and says "so here are the drugs I want you to prescribe"?

I saw this commercial a bunch of times and the people looked really happy... like really really happy.. they were dancing in the middle of the day for no reason and they weren't even drunk. I know you went to medical school for a lot of years but I've seen A LOT of commercials and those people are really really happy, just sayin' so why shouldn't I make the decisions about prescriptions?

[Shermann]

38. "Candy Man" doctors work that way

They make gobs of money too!

[MichMan]

37. Medicare Advantage insurance providers will be happy

[SYFROYH]

41. I was hospitalized twice for infections.

The hospital staff freaked out when I showed them. Fortunately we caught it before permanent damage occurred.

It was helping my blood sugar a lot but the cost was to high.

[Ms. Toad]

92. My spouse has had at least 3 yeast infections,

And she now pees about every 10 minutes. Our basement bathroom has been unused for most of the 33 years we've been here - but it's now the first place she heads when she comes in - can't even make it up the stairs.

Sometimes it's a good thing she's such a doctor pleaser - it means she takes her Alzheimer's medicine even though she believes there is nothing wrong with her memory and reasoning. But in this instance, I wish she were better at following eating directions and less compliant with this particular medication.

[Emile]

43. MSNBC will miss their advertising dollars.

[brooklynite]

47. So, reducing the profit margin means LESS advertising?

I don't think you have a future in business management..

[Shermann]

49. Companies that deal in mostly low-margin products would be unfazed by cuts here and there

That is the opposite of Big Pharma. They swing for the fences with their flagship drugs. They won't focus their marketing juggernaut on drugs that are low-margin losers.

[brooklynite]

58. A can of Bud Light costs about $! at the supermarket...

How much do they spend on advertising?

[Shermann]

80. Anheuser-Busch makes goods products at fair prices

Again, the opposite of Big Pharma. Defund the Diabetes Dancers and this bullshit dries up and blows away.

[brooklynite]

86. The response makes no sense...

Your OP wasn't about the merits of "Big Pharma's" profit margin. It was about the likelihood of continued advertising.

[Shermann]

89. 17 DUers got the joke. Not everybody gets me.

[Sympthsical]

59. What in the John Waters is that

Needs a flasher from next door.

[RussBLib]

65. Do the Jardiance Dance!

I detest most commercials.

[pansypoo53219]

66. add the cologaurd musical. GAH!!!!

[Raine]

67. I HATE HATE HATE that awful ad so much when I see it I feel

like throwing something into the TV!!!!

[pfitz59]

72. I take Jardiance with no ill affect

Costs ne $27/mo on my insurance.

[Prairie_Seagull]

74. I take Jardiance, no perceptable side effects yet.

I will however start showering every damn day.

[RussBLib]

93. Have you been doing the Jardiance Dance?

Maybe that would be the ticket.

What? Has it been making you sweat? Or are you sweating profusely from the Jardi-Dance?

[Prairie_Seagull]

94. Nobody want to see that, trust me.

Hardly work up a sweat on my treadmill. That commercial causes flop sweat. Does that count?

[BannonsLiver]

75. All of these pharma ads should be banned

It’s not allowed in civilized countries.

[a kennedy]

76. I agree a bazillion times with this.

SHOULD NOT BE ALLOWED AT ALL.

[area51]

77. +1 n/t

[brooklynite]

87. "Congress shall make no law....."

See: Amendment, First

[MorbidButterflyTat]

90. See

cigarette commercials banned.

[brooklynite]

91. As with that old chestnut, the "Fitness Doctrine"....

...only applicable to over-the-air channels.

[Raine]

88. Absolutely! nt

[Wednesdays]

78. Okay, I didn't mind the song so much

After all, a good jingle helps sell the product.

But a major dance production with choreography? Really?

It reminds me of this Great American Soup commercial from 1970. At least that soup commercial was a self-parody, with the final line, "Why do you always have to make such a big production out of everything?"

[hlthe2b]

79. The "I've got a TOUCH of diabetes" that starts it out is what absolutely 'slays' me...

Honestly, those ads don't drive me insane as they apparently do a lot of people (do NOT mention "LUME" to me, though) but the "touch of diabetes" is so ridiculously irresponsible that I'd love to throttle the lyricist.

[senseandsensibility]

84. Is that what she's singing?

I thought it was Type 2 Diabetes.

[hlthe2b]

85. Possible and would make more sense, but I usually come in on the middle and rarely hear the start