More Than Half Of U.S. Adults Say They're Taylor Swift Fans, Survey Finds
Last edited Fri Feb 16, 2024, 01:11 AM - Edit history (1)
Holy shit! Half??? She could certanly do some real damage to Trump come November if she wants to!
Marisa Dellatto
Forbes Staff
I cover entertainment and Hollywood.
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Mar 14, 2023,11:18am EDT
TOPLINE Nearly three-fourths of avid Taylor Swift fans are white, and roughly half of her supporters are millennials, live in the suburbs and are Democrats, according to a Morning Consult survey published Tuesday, giving demographic insight into the Swifties, one of the most dedicated fan bases in the industry.
KEY FACTS
Some 53% of U.S. adults said they were fans of Swift, and 16% identified themselves as “avid” fans of the star.
Of avid fans, just 44% identified themselves as “Swifties,” the name given to members of Swift’s fanbase. Among avid fans, 74% are white, compared to 13% who are Black, 9% who are Asian and 4% who are members of other races.
Some 45% of avid fans are millennials, people between the ages of 27 and 42, while 23% are baby boomers, 21% are Gen Xers and just 11% are members of Gen Z—those 26 and under.
A slim majority, 55%, of avid Swift fans are Democrats, compared to 23% who are politically independent and 23% who are Republicans.
Her fanbase is evenly split across genders: 48% is male, and 52% is female, according to the survey.
More: https://www.forbes.com/sites/marisadellatto/2023/03/14/more-than-half-of-us-adults-say-theyre-taylor-swift-fans-survey-finds/?sh=421ece9e6877
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