MSNBC and advertising.

[OAITW r.2.0]

I get we fit the ad profile. But MSNBC needs to consider non-geriatic ad sources if we want 20 year olds to listen to the message connection.

[elleng]

1. Oh THANKS, now you're making me watch their ADs!

Nevermind, TCM instead, Annie Hall (woodie allen) MUCH better. La de DA.

[msongs]

2. 20 yr olds are not much watching msnbc one suspects nt

[spooky3]

3. Not sure I understand your post, but advertisers pay for time

On MSNBC or other outlets based on who is watching the programs and the cost. If MSNBC wants to attract different advertisers, it has to produce programs that attract other demographics.

[OAITW r.2.0]

5. I guess my point is....if I am an MSNBC exec, I'd consider geriatic drug ads are not going to help you grow market share

[spooky3]

6. But msnbc doesn't choose the advertisers. The advertisers choose

MSNBC (or not) based on who is watching their shows.

[OAITW r.2.0]

8. Not sure about that. But don;t know, What if you could subscribe, but be able to prioritize the type of ads you want

to consume?

[spooky3]

9. Maybe you can do that if you stream, but you can't do it

If you watch on cable tv.

[RockRaven]

4. MSNBC isn't trying to attract 20 yr olds.

They don't give a shit about them.

[spooky3]

7. Most tv outlets want 25-54 year old eyeballs because they

Tend to spend the most. Advertisers want to reach them and will pay more for them. The challenge is appealing to those viewers, who probably stream what they want to watch.

For example, see https://www.wi-broadcasters.org/challenge-the-convention-of-targeting-adults-25-54/

[tulipsandroses]

10. Well when you have folks like ARI Melber weaving his love of music

In particular hip hop music, with his commentary, which draws younger viewers to his show, there sure is a lot of complaining here on DU.
Same thing when Tiffany Cross had her show. One of her goals was to connect with viewers that were not usually drawn to politics. Guess what? Some folks here complained about the way she spoke, “she didn’t sound professional”, blah blah.

It’s like a Get off my lawn attitude. But then complain that young folks are disinterested and don’t vote.

[OAITW r.2.0]

12. Ari is my favorite show, every night.

Smart people are constant guests.

[Fiendish Thingy]

11. Why?

Why wouldn’t the Biden and Dems just buy ads on channels that 20 year olds watch?