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Diamond_Dog

(40,566 posts)
Sat Jul 27, 2024, 02:21 PM Jul 2024

A celebrated startup promised Kentuckians green jobs. It gave them a 'grueling hell on earth.'

Article is from last November.

******

The workers had spent the morning of November 8, 2021, clipping, trussing, and trellising hundreds of thousands of tomato plants that twisted almost four stories into the air. They were inside one of the world’s largest high-tech greenhouses, which sits on more than 60 acres of a former cattle field in Morehead, Kentucky.

As one of the greenhouse workers, whom I’ll call Nora, sat down for lunch in the worker canteen, she heard her colleagues whisper about their new task for the day. U.S. Senator Mitch McConnell would be visiting that afternoon to give a speech praising the greenhouse company, AppHarvest. Before he arrived, management had to make sure their Spanish-speaking colleagues disappeared.

“We had very little time,” recalled Nora, whose real name is being withheld because she is subject to a nondisclosure agreement. “We had to get them off the premises and away before he got there.”
Nora watched her coworkers get dismissed, grab their stuff, and leave on white buses bound for a trio of small motels where the largely Mexican contract workers lived four or five to a room. When McConnell arrived, Nora joined her remaining, mostly white colleagues on the sunny lawn. Their clean T-shirts advertised AppHarvest’s name and logo, intended to invoke both the Appalachian region where they worked and the iconic branding of Apple — Silicon Valley by way of the Middle American upstart.

We all know the decline of the coal industry only got worse, and so this [AppHarvest] gives us hope,” the senator said, praising the local labor force encircling him. “You are the real leaders, I think, in beginning to fully develop all of Kentucky’s potential.”

It was a familiar message, one that had been touted over and over in nationally televised interviews, public filings, and company reports by AppHarvest’s then-CEO, a Kentucky native and entrepreneur named Jonathan Webb. In 2018, the 32-year-old Webb returned home with the promise of building a dozen high-tech, hydroponic indoor farms across Eastern Kentucky and the surrounding region, growing tomatoes, cucumbers, berries, and lettuce. Not only would he be piloting an advanced form of climate-resilient agriculture, he would also be generating gainful, blue-collar employment in some of the country’s most economically distressed counties, where he argued that the coal industry’s downfall left a void that could be filled by sustainable industry.

Continued

https://grist.org/agriculture/appharvest-indoor-farming-morehead-kentucky/

16 replies = new reply since forum marked as read
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MMBeilis

(455 posts)
1. Check out "grist.org" the source of this article. Hadn't heard of them before and quite good.
Sat Jul 27, 2024, 02:33 PM
Jul 2024

Diamond_Dog

(40,566 posts)
9. This was sent to me by a friend in KY. I've never seen the site either but it does look very informative.
Sat Jul 27, 2024, 03:59 PM
Jul 2024

Igel

(37,534 posts)
14. Worth pointing out the KY gov had a thing or two to say.
Sat Jul 27, 2024, 06:47 PM
Jul 2024

It looked good, everybody got on the bandwagon.

A year after it started, in 2021, it was even billed as showing "green shoots" in attracting other businesses to the area. And even as it was collapsing, it still allegedly has "a bright future.
'
In fact it would have been noteworthy (and prescient) had Beshear ignored it in 2020 and not made references to it and a visit in 2021 and then condemned it as unsupportable as it collapsed.

 

MMBeilis

(455 posts)
15. There was a free newspaper that I delivered in the neighborhood years ago that was called Grist. I wonder if there is..
Tue Jul 30, 2024, 04:36 PM
Jul 2024

.....any connection? This was Northeast Ohio in the early sixties. I suppose I could Google it, huh.

BComplex

(9,912 posts)
2. So...everything JDVance touches dies, too? What a great pair to head the republican party.
Sat Jul 27, 2024, 02:37 PM
Jul 2024

Let it die, too.

CaliforniaPeggy

(156,619 posts)
3. What a devastating story this is!
Sat Jul 27, 2024, 02:38 PM
Jul 2024

I am sad for the former employees who gave their all and lost so much.

The phrase "fools rush in . . . " comes to mind about the founder of this enterprise.

Thanks for sharing, my dear Diamond_Dog! Even though it's not right up-to-the-minute, it's still important.

Diamond_Dog

(40,566 posts)
8. You're most welcome, Peggy.
Sat Jul 27, 2024, 03:58 PM
Jul 2024

I share in your sadness for these folks who were so badly conned.

Alliepoo

(2,832 posts)
5. I'm wondering why if this process is successful in the Netherlands
Sat Jul 27, 2024, 03:51 PM
Jul 2024

- Why didn’t the people that started this enterprise go to the Netherlands and observe best practices, or hire from the Netherlands so there would be experienced people at the helm? It makes no sense to me that they wouldn’t do that. It’s a fabulous idea and if done correctly could bring a wealth of opportunity to KY.

Diamond_Dog

(40,566 posts)
6. American billionaires know how to do everything better and don't need no stinkin European advice!
Sat Jul 27, 2024, 03:57 PM
Jul 2024

Hekate

(100,133 posts)
11. Exactly what I was thinking. Was it a case of tech-bros so drunk on their own moneymaking power...
Sat Jul 27, 2024, 04:36 PM
Jul 2024

…that they thought they knew everything? The road to Hell being paved with good intentions — and arrogance?

The Dutch are actually past-masters at certain technologies, and evidently this is one of them. Speaking of America-centric arrogance, I don’t think we’ve ever called in Dutch engineers for our problem with levees, either (thinking back to Hurricane Katrina) .

Kaleva

(40,363 posts)
13. The Dutch greenhouse system is very energy intensive
Sat Jul 27, 2024, 04:47 PM
Jul 2024

And relays mainly on fossil fuels for that energy. There's also the issue of dealing with the massive amount of waste produced by such intensive agriculture.

"Indeed, greenhouses are a very energy extensive sector in the Netherlands and take up almost 80% of all energy that is used for agriculture. Greenhouses still use mainly fossil fuels for lighting, heating, and fertilizers. Moreover, these large concentrations of greenhouses generate huge quantities of waste that need to be disposed of (which costs a lot of energy as well)."

https://ecochain.com/blog/david-attenborough-dutch-agriculture/

It is though, a successful system.

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