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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsA celebrated startup promised Kentuckians green jobs. It gave them a 'grueling hell on earth.'
Article is from last November.
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The workers had spent the morning of November 8, 2021, clipping, trussing, and trellising hundreds of thousands of tomato plants that twisted almost four stories into the air. They were inside one of the worlds largest high-tech greenhouses, which sits on more than 60 acres of a former cattle field in Morehead, Kentucky.
As one of the greenhouse workers, whom Ill call Nora, sat down for lunch in the worker canteen, she heard her colleagues whisper about their new task for the day. U.S. Senator Mitch McConnell would be visiting that afternoon to give a speech praising the greenhouse company, AppHarvest. Before he arrived, management had to make sure their Spanish-speaking colleagues disappeared.
We had very little time, recalled Nora, whose real name is being withheld because she is subject to a nondisclosure agreement. We had to get them off the premises and away before he got there.
Nora watched her coworkers get dismissed, grab their stuff, and leave on white buses bound for a trio of small motels where the largely Mexican contract workers lived four or five to a room. When McConnell arrived, Nora joined her remaining, mostly white colleagues on the sunny lawn. Their clean T-shirts advertised AppHarvests name and logo, intended to invoke both the Appalachian region where they worked and the iconic branding of Apple Silicon Valley by way of the Middle American upstart.
We all know the decline of the coal industry only got worse, and so this [AppHarvest] gives us hope, the senator said, praising the local labor force encircling him. You are the real leaders, I think, in beginning to fully develop all of Kentuckys potential.
It was a familiar message, one that had been touted over and over in nationally televised interviews, public filings, and company reports by AppHarvests then-CEO, a Kentucky native and entrepreneur named Jonathan Webb. In 2018, the 32-year-old Webb returned home with the promise of building a dozen high-tech, hydroponic indoor farms across Eastern Kentucky and the surrounding region, growing tomatoes, cucumbers, berries, and lettuce. Not only would he be piloting an advanced form of climate-resilient agriculture, he would also be generating gainful, blue-collar employment in some of the countrys most economically distressed counties, where he argued that the coal industrys downfall left a void that could be filled by sustainable industry.
Continued
https://grist.org/agriculture/appharvest-indoor-farming-morehead-kentucky/
MMBeilis
(455 posts)Diamond_Dog
(40,566 posts)2naSalit
(102,763 posts)I heard about it decades ago.
Igel
(37,534 posts)It looked good, everybody got on the bandwagon.
A year after it started, in 2021, it was even billed as showing "green shoots" in attracting other businesses to the area. And even as it was collapsing, it still allegedly has "a bright future.
'
In fact it would have been noteworthy (and prescient) had Beshear ignored it in 2020 and not made references to it and a visit in 2021 and then condemned it as unsupportable as it collapsed.
MMBeilis
(455 posts).....any connection? This was Northeast Ohio in the early sixties. I suppose I could Google it, huh.
2naSalit
(102,763 posts)That paper was around when I was a kid.
BComplex
(9,912 posts)Let it die, too.
Diamond_Dog
(40,566 posts)CaliforniaPeggy
(156,619 posts)I am sad for the former employees who gave their all and lost so much.
The phrase "fools rush in . . . " comes to mind about the founder of this enterprise.
Thanks for sharing, my dear Diamond_Dog! Even though it's not right up-to-the-minute, it's still important.
Diamond_Dog
(40,566 posts)I share in your sadness for these folks who were so badly conned.
UpInArms
(54,969 posts)Thank you for posting
Diamond_Dog
(40,566 posts)Alliepoo
(2,832 posts)- Why didnt the people that started this enterprise go to the Netherlands and observe best practices, or hire from the Netherlands so there would be experienced people at the helm? It makes no sense to me that they wouldnt do that. Its a fabulous idea and if done correctly could bring a wealth of opportunity to KY.
Diamond_Dog
(40,566 posts)Hekate
(100,133 posts)
that they thought they knew everything? The road to Hell being paved with good intentions and arrogance?
The Dutch are actually past-masters at certain technologies, and evidently this is one of them. Speaking of America-centric arrogance, I dont think weve ever called in Dutch engineers for our problem with levees, either (thinking back to Hurricane Katrina) .
Kaleva
(40,363 posts)And relays mainly on fossil fuels for that energy. There's also the issue of dealing with the massive amount of waste produced by such intensive agriculture.
"Indeed, greenhouses are a very energy extensive sector in the Netherlands and take up almost 80% of all energy that is used for agriculture. Greenhouses still use mainly fossil fuels for lighting, heating, and fertilizers. Moreover, these large concentrations of greenhouses generate huge quantities of waste that need to be disposed of (which costs a lot of energy as well)."
https://ecochain.com/blog/david-attenborough-dutch-agriculture/
It is though, a successful system.