Goodwill seems to be sensitive to corporate events again.
Now Papa John's and Olive Garden/Red Lobster will lose money for going against Obamacare. When corporations lose goodwill their business goes demonstrably down. Afterall goodwill is something that can be found in the assets portion of a company's balance sheet. Seems after Occupy the public no longer puts corporations on pedistals. Maybe that is why CEOs have been squealing in the past year. They know the public has taken off their rosy colored glasses where corporations are concerned. And it is much more difficult to make money off people whose eyes are wide open to their backhanded ways ceos exploit Americans.
good will: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
