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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsGot your Man-Card yet?
http://www.salon.com/2012/12/17/bushmasters_horrible_ad_campaign/
The maker of the assault weapon that killed 27 people in Connecticut quizzes its customers on their manhood
Assault rifle company issues man cards
By Alex Seitz-Wald
There are lots of reasons to own guns: Hunting, self-defense, clinging purposes, but also to bolster your deflated sense of masculinity. This is not some glib liberal notion about how men only buy guns to compensate for their inadequacies, this is the explicit aim of an ad campaign from Bushmaster, the maker of the assault rifle that was used to kill 27 people last week in Connecticut.
You see, youre not officially a man until Bushmaster tells you you are. To become a card-carrying man, visitors of bushmaster.com will have to prove theyre a man by answering a series of manhood questions. Upon successful completion, they will be issued a temporary Man Card to proudly display to friends and family, a press release for the campaign reads.
Most of the quiz questions are pretty predictable and harmless, if dumb Do you eat tofu? Can you change a tire? Have you ever watched figured skating on purpose? but others are more challenging. One question gives you four possible options of how to respond if a car full of the rival teams fans cuts you off on the way to the championship game. The correct answer, it turns out, is to commit arson: Skip the game, find the other car in the parking lot, and render it unrecognizable with a conflagration of shoe polish and empty food containers.
If property destruction isnt your thing, you can always reclaim your manhood by purchasing a Bushmaster assault rifle, like the .223 Adam Lanza allegedly used.
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Got your Man-Card yet? (Original Post)
unhappycamper
Dec 2012
OP
annabanana
(52,802 posts)1. disgusting. . . .. n/t
hobbit709
(41,694 posts)2. That merits a major WTF!
xchrom
(108,903 posts)3. what a commentary on american men and american culture. nt
RKP5637
(67,112 posts)4. Yet another example of how F'ed up American culture can be. I happened to hit on Fox News radio this
morning while tuning the dial. ... basic Fox News message on that segment was we're all OK, proceed with your guns as usual.
Pholus
(4,062 posts)5. The Bushmaster Ad in Maxim
should be standard linking material to RKBA silly analogies and misused statistics.
With the comment -- "Look guys, even your own advertiser knows what this is REALLY about."

Arcanetrance
(2,670 posts)6. Wow and to think I thought the fact that I had a penis made me a man
Oh well I always felt pretty manly without a gun don't think I need one now
DetlefK
(16,670 posts)7. What about balls?
They are such a fashionable accessory on a man's crotch.
MineralMan
(151,100 posts)8. Now, that's moronic. nt
Surya Gayatri
(15,445 posts)9. No wonder so many of their customers are deranged,
phallically challenged freaks...
PA Democrat
(13,428 posts)10. The "Men" at Bushmaster have pulled their website.
Cowards are hiding until the media moves onto the next big story.