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UpInArms

(54,984 posts)
Wed Jun 25, 2025, 09:35 AM Jun 2025

Who would have thought people would not pay $7 a box for cereal?

General Mills forecasts weak annual profit as economic uncertainty weighs

June 25 (Reuters) - General Mills (GIS.N), opens new tab forecast annual profit below expectations on Wednesday, as weak demand for its refrigerated baked goods and snacks in the U.S. in a tariff-driven, uncertain macroeconomic background weighed on the Pillsbury-owner.

Economic uncertainty arising from President Donald Trump's shifting tariff policies has weighed on consumer spending in the U.S., challenging General Mills' efforts to drum up sales.

… snip …

"We expect the operating environment will remain volatile, with consumers pressured by widespread uncertainty from tariffs, global conflicts, and changing regulations," CEO Jeff Harmening said.

"Amid this uncertainty, we expect consumers to remain cautious and continue seeking value."
Shares of the Cheerios-maker were down nearly 2% before the bell.

The company expects full-year adjusted profit to be in the range of down 10% to down 15%, compared to analysts' estimates of a 4.8% decline, as per data compiled by LSEG.

.. more at link..

27 replies = new reply since forum marked as read
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Who would have thought people would not pay $7 a box for cereal? (Original Post) UpInArms Jun 2025 OP
I wouldn't pay more than $3.50. marble falls Jun 2025 #1
For a box of mostly air and almost always too much sugar? Yeah, have been passing on that for a long time. dutch777 Jun 2025 #6
Us, too. Steel cut oats and we are very conscous of keeping berries, fresh fruit, nuts in stock. I love cold oats, ... marble falls Jun 2025 #9
When there are cheaper, store brand johnnyfins Jun 2025 #2
Yep, I can buy three boxes of the Kroger brand for one box of Cracklin' Oat Bran. Xavier Breath Jun 2025 #16
A box of Trader Joe's Organic Corn Flakes was $2 yesterday tinrobot Jun 2025 #3
Yes, TJs is my go to for anything packaged Unwind Your Mind Jun 2025 #15
Cereal is actually bad for you. Even if it doesn't have added sugar the starches are so large that it is like eating... Jacson6 Jun 2025 #4
My mother fed me that garbage too, also out of ignorance. MrsCheaplaugh Jun 2025 #17
I get them at 2 for the price of 1 Biophilic Jun 2025 #5
That feels like a canary in a coal mine. One of those second tier economic decisions of the sort that Scrivener7 Jun 2025 #7
Removing sugar and additives in the food supply will bankrupt a lot of companies bucolic_frolic Jun 2025 #8
I bought a deli-style meat slicer (and 'style' is a loose word, it was like 80 bucks not 2K like a good one) AZJonnie Jun 2025 #13
You are a dangerous threat to profitable retailing! bucolic_frolic Jun 2025 #14
How do you cook those? Bayard Jun 2025 #20
Slice, soak in cold water in the fridge for an hour or so, dry them in the salad spinner AZJonnie Jun 2025 #23
Meanwhile the content shrinks... Kid Berwyn Jun 2025 #10
When the labels say UpInArms Jun 2025 #11
See, not buying over priced goods is a mini spending boycott, they can work. Shut the spending down on everything. Hotler Jun 2025 #12
There are too many cereals IMO. pwb Jun 2025 #18
I just fix oatmeal. It's still cheap. nt leftyladyfrommo Jun 2025 #19
I thought them inflated at $4.25 as they are currently priced Torchlight Jun 2025 #21
HyVee UpInArms Jun 2025 #22
Raisin Nut Bran phylny Jun 2025 #25
The G.o.P. taxes (tariffs) did this BoRaGard Jun 2025 #24
If you eat a lot of cereal or oatmeal Diamond_Dog Jun 2025 #26
Depends on the cereal SocialDemocrat61 Jun 2025 #27

dutch777

(5,068 posts)
6. For a box of mostly air and almost always too much sugar? Yeah, have been passing on that for a long time.
Wed Jun 25, 2025, 09:44 AM
Jun 2025

Our "cereal" is whole oatmeal, in with diced apple, blueberries or strawberries, cinnamon, buckwheat groats and chia seed and cinnamon. Two cups milk to a cup of oatmeal in a container in the fridge and overnight oats for breakfast. Cheaper, healthier and screw Kellog's and Post and...

marble falls

(71,936 posts)
9. Us, too. Steel cut oats and we are very conscous of keeping berries, fresh fruit, nuts in stock. I love cold oats, ...
Wed Jun 25, 2025, 09:48 AM
Jun 2025

... but wifey doesn't. We also use a nut milk machine. I'm eating more like a hippie than ever.

Xavier Breath

(6,640 posts)
16. Yep, I can buy three boxes of the Kroger brand for one box of Cracklin' Oat Bran.
Wed Jun 25, 2025, 10:33 AM
Jun 2025

Which breaks my heart because I devoured that stuff in my 20's and 30's and I can't justify spending what they're asking for it.

tinrobot

(12,062 posts)
3. A box of Trader Joe's Organic Corn Flakes was $2 yesterday
Wed Jun 25, 2025, 09:40 AM
Jun 2025

Don't need no stinking name brand

Unwind Your Mind

(2,347 posts)
15. Yes, TJs is my go to for anything packaged
Wed Jun 25, 2025, 10:32 AM
Jun 2025

Crackers, cookies, nuts or chips, dried fruit, peanut butter pretzels

Pasta, rice, jarred sauces, all cheaper than other stores and cleaner too I think

Pickles, olives, capers, Olive oil and vinegars, I mean I could go on

Jacson6

(2,014 posts)
4. Cereal is actually bad for you. Even if it doesn't have added sugar the starches are so large that it is like eating...
Wed Jun 25, 2025, 09:42 AM
Jun 2025

sugar. I can't believe my mom fed me that crap when I was a child, but it was the 60's & 70's so she didn't know no better.



MrsCheaplaugh

(275 posts)
17. My mother fed me that garbage too, also out of ignorance.
Wed Jun 25, 2025, 10:41 AM
Jun 2025

I won't touch it now. To me it's child chow and therefore sickening.

Biophilic

(6,552 posts)
5. I get them at 2 for the price of 1
Wed Jun 25, 2025, 09:43 AM
Jun 2025

Otherwise no I wouldn’t pay $7 for a box no matter how big. Luckily my store has been running that special all year.

Scrivener7

(59,522 posts)
7. That feels like a canary in a coal mine. One of those second tier economic decisions of the sort that
Wed Jun 25, 2025, 09:45 AM
Jun 2025

results in a spiral of less consumer spending>layoffs>even less consumer spending>more layoffs.

bucolic_frolic

(55,143 posts)
8. Removing sugar and additives in the food supply will bankrupt a lot of companies
Wed Jun 25, 2025, 09:47 AM
Jun 2025

The supermarkets are 2/3 filled with carbs. HFCS is only part of the problem. Then there are sugary items, salty fried items, preservatives, some of which were banned in Europe almost 20 years ago. Not to mention growth hormones.

The latest research reveals nutritional advice was wrong all along. Heart disease was not dairy fat, not strictly trans fats. It included calcium supplements, seed oils. At least that's the buzz on YouTube nutrition largely in the Keto lane.

If retailers stop selling a lot of junk food, how will they pay their rent, utilities, mortgages? They make their money in the chips aisle and the donut showcases.

AZJonnie

(3,707 posts)
13. I bought a deli-style meat slicer (and 'style' is a loose word, it was like 80 bucks not 2K like a good one)
Wed Jun 25, 2025, 10:21 AM
Jun 2025

And I buy bags of huge potatoes at Costco that are like 10 for 4 bucks, and canola oil there is really cheap too.

As you may surmise, I slice and make my own potato chips. 2 of these big potatoes easily make the equivalent of a 'Party Bag' of kettle chips, the ones that now cost like $7.50. And bonus: literally zero of the chips I make end up broken.

I do similar with their large turkey breast and master carve hams, slice them, wrap in foil packets with 3-4 sandwiches worth in each, and freeze them. It's 1/3-1/2 the cost of buying sliced meats at the deli counter. The turkey is wonderfully unprocessed too, has like 4 ingredients.

This bowl is actually 10" across the top, so this a lot of large, delicious russet chips

AZJonnie

(3,707 posts)
23. Slice, soak in cold water in the fridge for an hour or so, dry them in the salad spinner
Thu Jun 26, 2025, 02:27 AM
Jun 2025

And then deep-fry 'em of course

I drop them into 350F oil which then quickly cools to like 290F, I crank up the heat until oil gets back up to around 300F and try to maintain that temp until they look done and they're no longing bubbly to any real degree in the oil. Also, I cook them in small batches, stirring and flipping them often. That bowlful was 6 batches iirc.

There's a pretty narrow window of doneness though in terms of timing. The difference between 'still a little chewy' and 'taking on a burnt flavor' is a window of like 30-45 seconds even when you're cooking relatively low at 300F. Fortunately, I find they're still pretty tasty even a little burnt.

Kid Berwyn

(24,399 posts)
10. Meanwhile the content shrinks...
Wed Jun 25, 2025, 09:50 AM
Jun 2025

…and the box stays the same size.

Genius. Pure capitalistic genius!

UpInArms

(54,984 posts)
11. When the labels say
Wed Jun 25, 2025, 09:52 AM
Jun 2025

“New and Improved”

You can be certain the “improvements” are in the profits

Hotler

(13,747 posts)
12. See, not buying over priced goods is a mini spending boycott, they can work. Shut the spending down on everything.
Wed Jun 25, 2025, 10:00 AM
Jun 2025

Instead of a workers strike across the nation have a consumer strike.

pwb

(12,669 posts)
18. There are too many cereals IMO.
Wed Jun 25, 2025, 10:59 AM
Jun 2025

There is an entire isle of cereals in my market. Get back to selling a few top quality cereals to the masses at a decent price. The cereal industry has lost its way.

Torchlight

(6,830 posts)
21. I thought them inflated at $4.25 as they are currently priced
Wed Jun 25, 2025, 02:10 PM
Jun 2025

on average in north Texas. I don't think I've seen cereal for $7.00. I'd probably laugh at the store owner who'd price it at seven.

Diamond_Dog

(40,579 posts)
26. If you eat a lot of cereal or oatmeal
Thu Jun 26, 2025, 08:09 AM
Jun 2025

Please buy organic!!! The good old US of A allows glyphosphate (Roundup) to be used as an herbicide and is a known carcinogen!

https://phys.org/news/2023-09-glyphosate-restricted.html

SocialDemocrat61

(7,648 posts)
27. Depends on the cereal
Thu Jun 26, 2025, 08:13 AM
Jun 2025

Cap’n Crunch? No way!
But Cap’n Crunch with crunch berries? Maybe. 😉

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