Starve the Beast: "Amazon's Day 1 Prime Day Sales Dropped 41%, Report Finds"

[TheProle]

Key Facts

Momentum Commerce, which manages Amazon sales for popular retailers accounting for $7 billion in spending on the online platform, said sales on the first day of Prime Day were down 41% compared to last year—but the company is still projecting growth from sales as Prime Day moves from a two-day event to four full days of deals.

Momentum is predicting growth of 9.1% from last year—down from the 14% growth projection in its own preview published in June.

Sales for Momentum’s 30 million products on Amazon were still up 477% compared to an average day of sales over the last month, the company said, meaning if those numbers held for the next three days it would still mean this year’s Prime Day sales would top 2024’s.

Momentum also said it saw “record high” engagement on Amazon, which was “most likely explained by consumers adopting more of a ‘wait and see’ mentality.”

Amazon said it did not have a comment on the record at this time.

https://www.forbes.com/sites/zacharyfolk/2025/07/09/amazons-day-1-prime-day-sales-dropped-41-report-finds/

[Scrivener7]

1. That is awesome!!! If your first day sales are down 41%, it's kind of dopey to be projecting sales to be up 9%

I used to be such an Amazon junkie. My life is so much better since I stopped.

[obamanut2012]

3. Same!

My wife and I would get two or three orders a week. Since early January, we ahve done five orders fo one thing each, and only after it was obvious it was very difficult or very expensive to source elsewhere.

[TheProle]

6. Projection is based

on the extension to 4 days. But I don't think that's how the wind is going to blow.

[Scrivener7]

9. And then that's 4 days of loss leaders. A win either way.

[TheProle]

11. Yep. Great point.

[kimbutgar]

2. Excellent haven't brought from Amazon since Bezos endorsed the orange Hitler

Not one Christmas or birthday present has been brought online from them. I buy from eBay from only blue state sellers! And Temu is too addicting!

[Scrivener7]

4. I got a $50 birthday gift certificate from a well meaning relative.I think I will spend it, but I feel weird doing it.

[kimbutgar]

5. I hear you

My son wanted something on Amazon and I had to search for it elsewhere and I got lucky and found it on another website.

[Johonny]

7. Tariffs have an affect

And Amazon no longer cheap. I rarely shop there because their prices suck.

[OrlandoDem2]

8. People need to buy ONLY the bare essentials! Call it consumer sanctions on the USA!

[Scrivener7]

10. That's so much better for the planet anyway.