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Traffic Apocalypse [sub head:] Google's AI Overviews are killing click-throughs to news sites.
Columbia Journalism Review https://www.cjr.org/analysis/traffic-apocalypse-google-ai-overviews-killing-click-throughs-news-sites.php
Worldwide search traffic has fallen by 15 percent in the past year, estimates Similarweb, a digital intelligence platform. The culprit: AI search. Now that AI-generated summaries are being integrated into search results, anyone looking for information has less reason to click through to the websites where that information originates. For media publishers whose business models rely on referral traffic to bring them advertising revenue, this shift feels nothing short of catastrophic.