Ford says it will roll out a cheaper electric pickup truck
Ford is making a multibillion-dollar bet on electric vehicles.
At the Louisville Assembly Plant in Kentucky on Monday morning, Ford executives announced that they plan to retool the factory so they can roll out a midsize pickup truck in the $30,000 range within 18 months.
That would be not just cheap for an electric vehicle but competitively priced for a truck — period. Ford's own electric F-150 Lightning and the Chevrolet Silverado EV both start at around $50,000. Among their competitors, the Tesla Cybertruck starts at more than $62,000, and the cheapest Rivian is more than $70,000. On the gas side, meanwhile, the midsize, gas-powered Ford Ranger starts at $35,000.
This isn't the first time Ford has bet big on EVs. The Lightning, a splashy full-size pickup, was an ambitious vehicle when it debuted in 2022, but Ford has never managed to make money on it. It's a similar story with the Mustang Mach-E. Plans for a big electric SUV spluttered to a stop in 2024.
https://www.npr.org/2025/08/11/nx-s1-5496651/ford-cheap-electric-truck
Which probably means $35,000 to $40,000. I remember when the Maverick Pickup came out Ford said it would start at just under $20,000. Checking local inventory most are over $30,000.
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