"He Gets Us" New Ad- It's a subtle reference to the fact Mary and Joseph were refugees

[DemocratSinceBirth]

I can't find it on YouTube. Maybe because it's so new. It shows a couple called Mary and Joseph fleeing a strife torn land. I know it's alleged the group who is funding the ad campaign is right wing coded but imho there's nothing MAGA about those ads. It's a repudiation of MAGA.

[ChazII]

1. I have seen it twice.

I agree with you that there is nothing MAGA in this ad.

[live love laugh]

2. The ads are creepy because it's unclear who or what is behind them.

[Jim__]

3. Is this the ad?

[DemocratSinceBirth]

4. That's it. Thank you.

[Oneironaut]

5. I take the ads as typical passive-aggressive evangelism.

“We accept everyone!” is the trap that’s sprung, to try and lure you in before they drop the mask and show their true, hateful selves.

It’s like when far-right Christians say, “I don’t hate LGTBQIA+ people,” while trying to ostracize or kill them at the same time “as an act of love.” They have a public face that obfuscates and softens their real goals.

[chia]

6. Major contributor is Hobby Lobby's David Green. Here's some info on the org and board of directors:

https://julieroys.com/he-gets-us-ads-return-to-super-bowl-lix-a-little-less-political-after-2024-backlash/

Who is behind He Gets Us?
A nonprofit startup, Come Near, is now fully managing the He Gets Us project.

https://hegetsus.com/en/about-us#FAQ

The movement is not funded by or affiliated with any single individual, political position, church, or faith denomination. We have a coalition of supporters who represent a variety of lived experiences that have led them to wildly different perspectives on many things. Some are on opposite sides of different political and social issues in our day. But they share this one thing in common: They’ve been inspired and transformed by the story of Jesus and want to invite you to explore it, too.

https://www.comenear.org/faqs

Our board of directors:
Rob Hoskins (Chairman)
Nicole Martin
John Kim
Mart Green
Joey Sager
Gary Nelson

[Celerity]

7. Jacobin and CNN have discussed a perceived incongruity between the campaign's professed values and those of its donors,

who have also given money to anti-abortion and anti-LGBT organizations such as the Alliance Defending Freedom, which the Southern Poverty Law Center (SPLC) considers a hate group. In response to its television commercials, Congresswoman Alexandria Ocasio-Cortez argued that Jesus "would not spend millions of dollars on Super Bowl ads to make fascism look benign".

Critics have similarly disputed the campaign's claims of being apolitical, noting allusions to themes and terminology used by conservatives such as cancel culture; Josiah R. Daniels of Sojourners disputed its equation of cancel culture to crucifixion, explaining that "on one side, people are coming to terms with their lives after experiencing consequences; on the other, people are being executed because of their low standing in society."

Daniels also argued that "whether they recognize or admit it, it is practically impossible to be apolitical when it comes to the issues referenced on their site. Furthermore, imagining Jesus as apolitical is itself a political decision — and it is a decision that aligns with politically and financially powerful interests."

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https://en.wikipedia.org/wiki/He_Gets_Us

The Far Right Is Funding Evangelical Super Bowl Sunday Ads

Upcoming Christian Super Bowl ads are framed as diverse and inclusive. But the money behind them comes from a rabidly antiabortion and antigay organization.

https://jacobin.com/2023/02/christian-super-bowl-ads-he-gets-us-servant-foundation-abortion-gay-rights

The foundation behind a $20 million Super Bowl advertising campaign to promote “the Jesus of radical forgiveness, compassion, and love” has also bankrolled a conservative nonprofit leading efforts to roll back abortion rights and allow businesses to discriminate against LGBTQ+ customers. During the Super Bowl next weekend, viewers around the country will watch two Christianity-themed messages from a company called He Gets Us. Underneath the inclusive-sounding ad campaign is a little-known money machine quietly helping drive US policy far to the right.

He Gets Us is a subsidiary of the Servant Foundation, a Kansas-based charity also known as The Signatry that says it “exists to inspire and facilitate revolutionary, biblical generosity.” Between 2018 and 2020, the Servant Foundation donated more than $50 million to the Alliance Defending Freedom — a nonprofit that’s led big policy fights over abortion and nondiscrimination laws at the Supreme Court and in states around the country. The nonprofit is designated as an anti-LGBTQ+ hate group by the Southern Poverty Law Center.

The Alliance Defending Freedom says it helped draft the 2018 Mississippi abortion law at the heart of the Supreme Court decision last year allowing states to ban the procedure — and also helped argue that case before the high court. This term, the Alliance Defending Freedom is leading a new Supreme Court case arguing that businesses should be able to discriminate against LGBTQ+ customers.

While the Servant Foundation reported having nearly $1 billion in assets and making $390 million in grants in its 2020 tax return, its contributions to the Alliance Defending Freedom were among the five largest donations given out by the foundation in each of those three years, according to our review. “He Gets Us is a movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness,” said a spokesperson for the company. “The campaign is governed by the Servant Foundation, a 501(c)(3) [charity] with a 100/100 Charity Navigator rating.”

“Openness to People That Others Might Have Excluded”...............................

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