MSNBC to lose peacock logo and become 'My Source News Opinion World' (MS NOW)

[CousinIT]

https://www.theverge.com/news/760533/msnbc-my-source-news-opinion-world-rebrand

MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion World (MS NOW) and drop its peacock logo, according to a report from Deadline.

The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, including networks like MSNBC, CNBC, USA, Oxygen, and E!, into a new company called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.”

MSNBC originally launched in 1996 as a joint venture between Microsoft and NBC News, though the tech giant sold its majority stake in the network in 2005 and ended its web partnership in 2012. The network has used the peacock logo associated with NBC for nearly three decades. Additionally, Deadline reports that CNBC will keep its name but drop the peacock logo as well.

Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” Kutler wrote, according to Deadline. “While our name will be changing, who we are and what we do will not.”

[librechik]

1. What's wrong with MSRNC?

not really expecting an answer.

[EYESORE 9001]

8. Exceeding expectations on a daily basis, I am

Didn’t even have to navigate off the page:

NBCUniversal decided that MSNBC needed “a new, separate identity.”

Corporate overlords want distance to appease the orange menace.

[travelingthrulife]

2. bot boding well if they think that stupid name MSNOW is a positive thing

[librechik]

5. MEOWW! Too easy. They'll regret it. n/t

[CousinIT]

4. Welcome to DU!

[FalloutShelter]

6. Come on in. The water's fine.

[Swede]

7. Howdy!

[underpants]

9. Welcome to DU

[tinrobot]

10. I heard Rachel Maddow on Kara Swisher's Pivot podcast this week.

Rachel said she's currently building a whole new news organization and that it will become it's own company.

I recall the name being different than "MS-NOW". Is this the same thing?

[CousinIT]

15. I had not heard that re: Maddow. Now I'm intriqued!

I doubt it's the same thing.

EDIT: Snopes says Maddow starting her own network is false: https://www.snopes.com/fact-check/rachel-maddow-news-network/

Here's another link about the OP story, though: https://www.tvinsider.com/1209522/msnbc-name-change-ms-now-rachel-maddow/

Maddow supports it, apparently.

[tinrobot]

19. The company she talked about on the podcast was called Versant

Which, upon further research, is the holding company being spun off from Comcast. They will own "MS-NOW.' Versant will become like a startup and eventually issue it's own stock if things go well.

So, she's not leaving the network, but the network is leaving Comcast.

EDIT: Here's a link

https://www.adweek.com/tvnewser/versant-spinco-comcast-nbcuniversal-name/

[CousinIT]

20. Yeah, You're right. Versant is the company that will own MS-NOW

So it's part of the story of MSNBC being spun off. Maddow supports it, I've read, so that's probably what she was talking about.

[muriel_volestrangler]

11. So, despite the non-involvement of Microsoft for 13 years, they still want to keep "MS"

even if it means adopting a name that sounds (and looks - note the space between the 'S' and 'N' ) like a multiple sclerosis charity? With a ridiculously contrived backronym to try and justify it?

Why?

[indusurb]

12. More importantly when are the firings going to happen

I can see Rachel and Lawrence getting fired, especially since, last I heard Comcast is looking to not just spin off MSNBC, etc., but sell it off as well.

[GoodRaisin]

22. It would be worth more with Rachel and Lawrence than without them.

They can say goodbye night time ratings if they do that.

[eShirl]

13. bland and generic sounding

[Paladin]

14. Don't even THINK about stabbing Nicole Wallace in the back, MSNBC.

If you do trump's bidding, a new name won't save you.

[SocialDemocrat61]

16. MS NOW??? Reminds me of

[flvegan]

17. M SNOWjob. Man, they lob these softballs to Trump, Fox, et al.

Sorry, that's a stupid name. Find something that our toddler president won't have such an easy time mocking to his inbred, hillbilly idiots.

[dickthegrouch]

18. That's how I saw it too

Major SNOW job

[Oldvet]

21. They are

Probably planning to sell it

[Takket]

23. Without the peacock they are just another face in the crowd.

That will kill off the only liberal voice on Cable.

[spudspud]

24. Might as well call it MS WUT.

Mainstream Wut? news. Everytime they report on breaking news, a guy pops in from the side screen yelling "Say wutt?!?"

And who came up with that full form My Source News Opinion World?? LOL. Sounds like a bad translation of a Japanese news outlet. Like "私の情報 世界のニュースと意見" should be "My Information: World News and Opinions" but someone butchers it with Engrish to My Source News Opinion World."

[IcyPeas]

25. How is drumpt going to refer to it now? He loved his MSDNC joke.

How are they going to twist it to make a joke out of it?

My mind goes to "Ms." And "NOW" = National Organization of Women.

[GreatGazoo]

26. A Disease that damages the myelin sheaths around nerves...Now!

It's a terrible mess of an acronym. Should have gone for a full rebrand in 2012 IMHO.