Anti-wokers losing their shit over Cracker Barrel logo change

[edbermac]

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[OMGWTF]

1. Oh dear! Now where will all of the Talibangelists have breakfast after church on Sunday?

What a stupid thing to get upset about! Some people just aren't happy unless they're pissed off about something.

[TnDem]

2. Their food sucks with new logo or the old one...

[biophile]

3. And it's expensive!

[Lilithschyld]

30. Fact.

[democratsruletheday]

50. Bingo....it's low grade dog food

last ate there about 20 years ago and vowed to never go back....and I haven't

[KentuckyWoman]

4. Evolution of Cracker Barrel logo

Where were these nitwits in 1977?

[The Blue Flower]

7. Their food changed for the worse over the years

Trying to save money by lowering the quality of the food.

[KentuckyWoman]

9. Same song everywhere seems like.

I'm old enough to remember when Cracker Barrel would bring huge platters of food for family breakfast and biscuits better than almost anyone can make at home. The kids even liked the grits.

Very few family priced restaurants have held onto that level of quality over the years. I mean... at this point even the "large" eggs are what used to be mediums.

[Renew Deal]

16. The logos with a person in a chair and a barrel makes sense for them

It's exactly what you find outside of their restaurants and is some of what makes them welcoming. But trends change and now it's all about simplification. I don't think they are sending a political message. They are keeping up with design trends.

[Delphinus]

19. Oh,

is "cracker" a euphemism for slave owner?

[Renew Deal]

21. No idea

I have no idea how their name was chosen. Is it the name of a hard dry biscuit thing that people eat?

[MassLiberal]

28. Yep, and here's the story behind the name

"Soda crackers used to be shipped to old country stores in large wooden barrels to prevent the crackers from breaking apart during the shipping process. Back in the day, country stores were a gathering place for many communities; somewhere folks could catch up on news, local events, and their neighbors’ lives. Sounds like a familiar place, right? So, when barrels were empty, they were used as makeshift tables to hold a checkerboard, a conversation or both."

https://blog.crackerbarrel.com/whats-in-a-name/

People hate it when you mess with their nostalgia.

[Renew Deal]

29. Thanks

Last edited Thu Aug 21, 2025, 05:38 AM - Edit history (1)

[mucholderthandirt]

37. Overseers were called "cracker" because of the sound their whips made.

The masters/owners were called sir, ma'am, or similar.

Cracker is now a slang term for a racist white person. And believe it or not, not every white person in the South is racist. Not even close. People should look to their own backyard before they call others names. I have two words for you: Jersey shore. Talk about "rednecks", FFS.

[thesquanderer]

43. If the image on the right is a barrel, the image on the left can be seen as a cracker, and the K even has a whip!

My guess is that today there are more people aware of the racial slang use of the word "cracker" than there are people who are aware that crackers ever came in barrels. Maybe this is why MAGA folk are so upset about the change.

On the plus side, at least they didn't name it Crackkker Barrel.

[Walleye]

52. Yes, I thought it had to do with cracking whips

So I’m a little confused do they want to be called crackers now I always thought it was an ethnic slur

[niyad]

53. Where is the 69-77 image?

[lame54]

5. Are they blaming that on us?...

Nothing controversial about original logo

[flvegan]

6. Without the picture, they have to learn to read two more words. n/t

[William Gustafson]

31. BINGO!!!

I am surprised they can read a menu... maybe it's pictures instead, for the low IQ types... Kids menu is no problem...

[Tommy Carcetti]

8. "Everything I don't like is woke!"

I heard the Cracker Barrel dude retired to the Gulf of Mexico.

[RedWhiteBlueIsRacist]

10. So Cracker Barrel is a restaurant? I thought it was Fox Headquarters.

[keroro gunsou]

11. agreed.

that new logo lacks something.... speaking as a designer....

[D_Master81]

12. Well the new logo sucks but...

I don’t get why it’s “woke” or anything but the new logo is boring. Not a fan of it at all but not something I’d get upset about

[Skittles]

14. I think the old white presumably conservative gent got dropped

that's all the snowflaking repukes see

[hatrack]

20. Orville Redenbacher wanted too much money, apparently . . .

Tempest, meet teapot.

[Tommy Carcetti]

24. So...

…black female corporate logo invoking the image of Jim Crow era domestic help is changed, and that’s supposedly bad…

…but old white guy corporate logo is changed, and that’s also supposedly bad?

I don’t understand these people. I really don’t.

[FSogol]

26. He overdosed on Ivermectin

[LeftInTX]

33. I wonder if they're trying to appeal to a younger crowd.

My hunch is their profits have gone down.

[Skittles]

34. it's not out of the ordinary to change / update logos

I think restaurant profits in general have gone down because eating out, like a lot of other activities, is becoming quite expensive.

[Blue Owl]

13. I'm surprised the colors weren't white on white like their food

[Renew Deal]

15. These logo changes are generally not political

The trend is to simplify, and many popular brands have done it. This video is from 3 years ago:

[mucholderthandirt]

38. Logos are going "simple" because people can't read. Thanks to dumbing down education.

I've seen this sort of thing happening for a long time, even when I worked for an "institute of higher learning", half the people going there could barely read, and certainly couldn't figure out how to fill out applications for anything, even a parking permit. The thinking ability is being taken away from people so they can be fooled by stupid MAGA shit, since they no longer know how to use reason and logic to solve problems.

It reminds me of the book "The Handmaid's Tale", where the red-garbed baby makers went "shopping", and there were no words, only pictures of the items they could chose from. Women couldn't read, it was punished.

[Johonny]

47. Thats what my reaction was

As a logo, it was too busy to work well on branding.

[Dulcinea]

58. Everything is scaled down now to fit on a phone screen.

It can't be too busy, I guess.

[mwmisses4289]

17. We went a couple of times, the food was meh at best and if you have allergies,

there really isn't that much there (bisuits, yogurt with granola, and a fruit plate iirc, plus juice, tea or coffee). Haven't been to one in a long while, i think the one near us closed down and thought i read somewhere that they were closing about 2/3 of their locations.

[Tommy Carcetti]

25. They did have a really good sausage biscuit platter I liked...

…but they did away with it several years back.

I mean, it’s fine. Most chain restaurant food is perfectly fine. Not great, not terrible. It’s good if you want to know what your getting will taste like what you are expecting.

[Paladin]

18. Any particular reason we should give a fuck about this?

I mean, those of us who have more than a couple of functioning brain cells...

[Renew Deal]

23. Because we need to talk about something other than Sydney Sweeney's ad

[William Gustafson]

32. Or the Epstein files...

[jmowreader]

22. As a print production person I can see a good reason to change the logo

The one with the (presumably) grandfather and the wooden barrel would have been hell to print, especially on uncoated paper like you'd use for order pads or on fabric like a t-shirt or a cap. All the little detail in it would plug up too easily.

An easy example showing why you'd do this:



Meet Pat Patriot, the old official logo for the New England Patriots football team. Because he was so hard to print, they changed the official logo to this:



I still don't plan to go to their stores simply because Cracker Barrel is a "home cooking" restaurant and if I want home cooking I've got a perfectly good kitchen to do it in.

[edbermac]

27. That's the old Boston Patriots logo

Still used on occasion.

[BlueTsunami2018]

35. Why exactly is this a problem?

Like, what’s the beef?

[nilram]

36. Removed both the Cracker and the Barrel.

What's up with that?

(Stole this from somewhere..)

[yellowcanine]

39. If they boycott where will they get fake "country" knicknacks?

[Buns_of_Fire]

40. Then please don't tell them that the Pillsbury Doughboy "accidentally" fell into the deep-fat fryer.

We'd see mass suicides coast to coast.

i think these people are just running out of things to get outraged about.

[Emile]

41. The last Cracker Barrel I went to was filthy. Looking at the signs on the walls,

and cob webs hanging off them, made me wish I picked somewhere else to eat.

[Cosmocat]

42. Like brain eating Zombies - gotta feed their addiction

addiction being outrage.

Our country is has been over run by a populace that have been addicted to rage for a LONG TIME.

Going back to the 90s when AM radio and Rush Limbaugh and the thousand of other local Rush wanna bes were droning on about limousine liberals and all that other rubbish, losing their minds over animated children's movies for this or that.

That is all this is ... Wake up in the morning and the first thing they saw on cable new now the internet they work themselves up in a lather over over how the evil liberal boogyman is attacking them.

[Vinca]

44. I'm hard pressed to imagine why anyone would give a damn.

[allegorical oracle]

45. It's motto ought to be "Where taste buds go to die." nt

[tavernier]

48. Good thing it's not in cursive.

They would think boomers are writing in code, attempting to form a secret old person organization.
Proud boy ICE recruits would raid it daily. It would be a mess.

[EnergizedLib]

49. The next time someone claims two sides are the same

One loses their mind over taking away healthcare, taking away a woman’s right to choose, trying to cut government services and social programs and trying to strip rights of LGBTQ+ citizens.

The other loses their mind over a Bud Light commercial , male cheerleaders and….Cracker Barrel changing its logo.

[mainer]

51. But has anyone here tried their fried catfish and eggs for breakfast?

I've eaten at Michelin-starred restaurants around the world. But sometimes, I just really want CB's catfish and eggs.

[Bluestocking]

54. I always get the trout

It is the only restaurant that serves trout

[mainer]

57. I'd try that!

I don’t live near a Cracker Barrel, but when I travel, I love going there for breakfast. And I even love the kitschy gift shop. (But then, I also like IHOP’s Swedish pancakes.) My dad was a professional chef and he taught me never to be too precious when it comes to food. Try everything, and be open-minded about the cuisines of other cultures. Including MAGA.

[AllaN01Bear]

55. eek , my poor nerves .

hem a tizzy on this .?

[Mark.b2]

56. How miserable it must be keeping up a boycott list!

My conservative MIL is the queen of “oh don’t shop there”! Can’t wait to see her this weekend. Cracker Barrel after church is a regular for her. I take guilty pleasure informing her of every business’ liberal foibles. ;-D

[OC375]

59. Moot

No one can afford to eat out anymore, anyway?

[Wifes husband]

60. Coca cola cake

Only place to get Coca Cola cake. The biscuits aren't bad. Only place I can get turnip greens I like. Pork chops are very good.

[Hassler]

61. MAGAts can always go to Waffle World.

[tulipsandroses]

62. JFC, why are these people so damn whiny? Over bullshit. Logos, puppets, mermaids, make believe characters

STFU already.

[D_Master81]

64. I know

I try not to let these idiots outrage me cause that’s really what they want but I just can’t when I get on Facebook and see people saying “go woke go broke” with a screen showing Cracker Barrel’s stock price. How in the ever loving hell is this woke? I got some BS answer about taking out the colonial guy cause it had slavery connotations or something. I’m convinced that they’ve given their sorry lives meaning by fighting “woke” even though they can’t even tell you what woke means.

[Xolodno]

63. Probably wanted a more digital friendly logo.

One company I used to work for had roughly the same logo for 90+ years. But as they did more sponsorship, events, etc. it became very apparent the current logo just wasn't going to work on smaller screens. So they went to a company that speacialized in this and they chose a logo that still maintained some of the old features, but far more modern and easy to spot on a phone, race car, etc.

Guessing Cracker Barrel was running into the same problem. With that said, looks like they went on the cheap.

[Knaughty]

65. Conservatives dont like change

I'm honestly surprised they change their underwear.

[struggle4progress]

66. Eeek! A corporation changed its logo! Whatever shall we do?

Fetch my salts, James, and hurry! before I am once again felled by the vapors!