The Bulwark - Cracker Barrel Removes Barrel, America Removes Will To Live

[ihaveaquestion]

Sonny, JVL, and Hannah Yoest take on the Cracker Barrel rebrand, from the missing barrel man to the minimalist junk drawer décor. Is this about chasing Gen Z, corporate blandness, or American nostalgia gone wrong?

MAGATs world is crashing down around them!

[Fiendish Thingy]

1. They didn't just remove the barrel...

They also removed the symbol for the other word too.

For the people that are outraged over the change, I think that’s what upset them the most, seeing their identity being erased.

[ihaveaquestion]

2. And the decor just sucks... I mean - cutting boards arranged on a panel in rows? WTF!

[UTUSN]

7. I've been thinking along the same lines, but they kept the literal *word*

[LT Barclay]

8. But they still got to keep the name. My kids get tired of hearing me laugh about it. I mean

Come on, what could be funnier than a restaurant named Cracker Barrel that caters to old white people?

[Gum Logger]

3. Well, Cracker Barrell is another stale corporate venue

[JCMach1]

4. McDonald's theses days looks like a lobby for a detention facility

And the food is actually worse than said facility

[Maru Kitteh]

9. I've been trying to get a handle on their new look for a while now.

That’s totally it. It looks like a place set up to endure heavy use by children and animals outdoors in terrible weather.

It’s clearly NOT a restaurant now, whatever it is.

[BannonsLiver]

5. On the other hand it's a great place to go if you want to get a head start on colonoscopy prep.

[VGNonly]

6. Why...

did Cracker Barrel Man lose his 'tooth' ?