The Right has studied Lakoff and Alinsky thoroughly.

[Ursus Rex]

New Gingrich did too, and that's how he was able to neatly frame the whole structure of discussion in that little pamhlet he wrote way back when. It's also how they know who Lakoff and Alinsky even are, and why, e.g., Sean Hannity so often brings up their names as boogeymen.